article thumbnail

LendingPulse Q2 2023 survey: Mortgage pros share their biggest concerns, market outlook

Housing Wire

expected sales to go down more than 5% In the latest report from the National Association of Realtors (NAR), existing home sales rose 14.5% Many are curious about buydowns but we are currently operating in what is still a seller’s market so not seeing many seller-funded buydowns,” a loan officer in Boston noted.

Mortgage 351
article thumbnail

As the market shifts to purchase, LOs get creative

Housing Wire

Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loan officer at Draper and Kramer Mortgage Corporation. Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. trillion in 2021.

Marketing 394
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Black Americans still face massive housing barriers

Housing Wire

. “Black people who succeed in buying a home have to be Superman or Superwoman,” said Bryan Greene, vice president of policy advocacy for the National Association of Realtors. In the lender’s direct marketing and open house materials, the models were white.

article thumbnail

‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

These housing professionals have been gaming out the potential impact on buyers’ agents – a significant source of referrals. Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down.

Buyers 501
article thumbnail

LenderPulse Q3 2023 survey: Mortgage pros look to cut marketing spend

Housing Wire

Other responses included cutting down excessive incentives, business trips, open houses and sponsorships. Other factors, such as the competitiveness of mortgage products, staff cuts decreasing the ability to close loans, and regulations were recorded as the least concerning. Of the 166 completed surveys, 31.9%

Mortgage 353
article thumbnail

The ‘double-edged sword’ of dual licensing

Housing Wire

The company recently launched a mortgage brokerage firm that offers a plug-and-play program for real estate agents to become mortgage loan officers, a practice called dual licensing. of the loan amount, with a $5,000 cap, which adds to the typical buyer-side agent commission of up to 3%. For example, Realfinity pays LOs 1.4%

article thumbnail

Selling this spring? 12 ways to use Easter decor to attract buyers

Cornerstone

The majority of realtors ask their sellers to amp up their curb appeal before listing, and we can see why. Remember, less is more when it comes to home staging, so run this one by your realtor first. After you sell your house and find a new one, we could get you there faster. Connect with a local loan officer now.