article thumbnail

How 2020 exposed a greater need for collaboration between real estate agents and LOs

Housing Wire

HousingWire recently spoke with Propertybase CEO Vance Loiselle about real estate tech and how the past year has accelerated the need for digital collaboration tools across the entire customer journey. HousingWire: What role has the increase in technology played for both businesses and consumers in the real estate space?

article thumbnail

How lenders can build valuable referral relationships with real estate agents

Housing Wire

The ideal real estate agent-lender relationship is symbiotic: the agent earns trust with their borrowers by connecting them with a great lending resource, while the lender receives a steady stream of business from the agent. Still, lenders are wise to cultivate rapport with real estate agents.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Floify’s new platform aims to provide flexible pricing for mortgage lenders

Housing Wire

Configured to give independent mortgage banks, federally insured banks and credit unions the needed tools at an accessible price point, Floify Lender Edition aims to increase lender profitability through its automated processes and efficiency tools, the company said.

Mortgage 421
article thumbnail

SimpleNexus Adds Business Intelligence Tools with LBA Ware Acquisition

Appraisal Buzz

SimpleNexus , a homeownership platform developer for loan officers, borrowers, real estate agents and settlement agents, has acquired Georgia-based software firm LBA Ware. The post SimpleNexus Adds Business Intelligence Tools with LBA Ware Acquisition appeared first on Appraisal Buzz.

Tools 195
article thumbnail

HousingWire February Demo Day: Insellerate

Housing Wire

Insellerate Modern CRM, Engagement & Customer Intelligence Platform Insellerate helps loan officers close more loans with our award-winning modern CRM, Lead Management, and Engagement platform, which handles all your lending channels, retail, wholesale, TPO, Consumer Direct, and Reverse.

article thumbnail

NAMB partners with Roomvu on digital marketing efforts

Housing Wire

The National Association of Mortgage Brokers (NAMB) announced a partnership with artificial intelligence (AI)-based video marketing platform Roomvu to provide mortgage brokers with marketing tools. Roomvu claims that more than 100,000 real estate agents are preparing their local social media content on the platform.

Marketing 417
article thumbnail

This growing IMB aims to capture leads through its proprietary tech, not agent referrals

Housing Wire

The lender has about 80 loan officers and aims to hire up to 100 in states. Cliffco’s proprietary CRM platform enables loan officers to break away from being heavily dependent on real estate agents for referrals. The market is retracting but it’s the best time to build,” Watanasuparp said.