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How InstaMortgage convinced top broker shop to jump to retail

Housing Wire

Tech-fueled retail mortgage lender InstaMortgage has merged with mortgage broker shop All Cal Financial , a rare example of a top-performing brokerage switching channels. As part of the merger, Jim Black, the founder of All Cal, will become chief lending officer of InstaMortgage. That means that they get more product options.

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Rocket goes local: Testing the waters or shifting its strategy? 

Housing Wire

Its centralized call center business model, which Rocket relied upon to dominate an unprecedented refi market , isn’t as durable when interest rates are high, there are few refi opportunities and having strong relationships with real estate agents is what brings home the bacon. And Rocket is well aware.

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UWM takes another big step to reduce prices

Housing Wire

Michigan-based United Wholesale Mortgage (UWM) is taking another step to aggressively reduce its prices in order to gain market share in a shrinking mortgage market. . Brokers can use the points for conventional, government and non-agency loans up to $1 million. . ” .

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This growing IMB aims to capture leads through its proprietary tech, not agent referrals

Housing Wire

To get there, Cliffco, which has been in business since 1987, is going after the non-qualified mortgage ( non-QM ) market and investing in tech to get in front of buyers and non-agent referral partners. On the non-QM side, only 3% of the market has been penetrated. But we’re heading into different segments of the ocean.

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How should LOs prepare for the market ahead?

Housing Wire

“The 5% market’s a healthy market,” said Anna Ruotolo, branch manager and senior loan officer at Synergy One Lending. “A A 5% market will be good. I think that brings enough people back into the market, [though] I do think there’s still a lot more demand than supply.”. Make a plan. Continue to educate.

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HousingWire February Demo Day: Insellerate

Housing Wire

Insellerate Modern CRM, Engagement & Customer Intelligence Platform Insellerate helps loan officers close more loans with our award-winning modern CRM, Lead Management, and Engagement platform, which handles all your lending channels, retail, wholesale, TPO, Consumer Direct, and Reverse. Get More Info

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How boutique lender Revolution Mortgage plans its expansion

Housing Wire

Margin compression, higher mortgage rates, and a purchase-focused market are dictating more sales process control among loan officers and fewer layers of bureaucracy in retail lenders. And, according to Covey, the changes are necessary in traditional retail lenders to navigate the industry headwinds. he asked. “It

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