Opinion: The role of the LO will soon be very different
Housing Wire
FEBRUARY 20, 2024
The changing role of the LO One of the strongest indicators of this transformation is the changing role of the loan officer (LO). The LO as an “order taker” vs. a financial advisor Unlike top producers in many other industries, mortgage LOs were not completely sidelined by the pandemic. That tactic won’t succeed today.
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