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Zillow’s purchase of ShowingTime closes

Housing Wire

The Seattle-based home listings platform had announced buying the Chicago-headquartered schedule making app in February during the company’s annual earnings call. Fueling the home-buying process with certainty. Learn more here. However, the Federal Trade Commission delayed the deal’s close by extending the review period.

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RealScout launches seller lead nurture features

Housing Wire

We have been the category leader in buyer nurture for many years now and we have been widely viewed by our customers as the best way to keep clients in an ecosystem that they have visibility and control over, but that was mainly around buyers. It was a long time coming,” Andrew Flachner , RealScout’s co-founder and president, said. “We

Sellers 314
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Milestones VP of Marketing Shannon Baldwin on her mission as a marketer

Housing Wire

HousingWire reached out to Baldwin to learn about how she stays ahead of the curve as a marketer and what she’s excited about in 2024. HousingWire: As a marketer, how do you stay ahead of trends and ensure your marketing strategies remain innovative and impactful? From the consumer’s perspective, homeownership can often be overwhelming.

Marketing 238
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The rising tide of house prices: Avoiding the flood

Housing Wire

The numbers, when examined at a family-to-family level indicate a more dire story: Despite measures to facilitate home buying, only 65% of Americans “own” their homes, with the numbers being far lower for many disadvantaged groups. The rising tide has created a flood indeed. So, what can be done? Supply innovation is a complex issue.

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HousingStack Phase 4: Lead conversion

Housing Wire

The products I’ve put into this category primarily help in converting leads, prospects and opportunities into contracts. So the products I’ve put into this category are really focused on either helping agents win listings or helping them convert lookers into buyers. I’ve broken this down into three sub-categories.

Tools 245
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8 best places to buy real estate leads in 2023

Housing Wire

One of the most efficient ways to acquire leads is to buy them through lead generation providers. Below, we evaluated several platforms to find the top eight lead generation providers agents can buy real estate leads from in 2023. Lots of tools for agents Prominent reviews can help build trust and credibility among clients.

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7 best online real estate schools in California for 2024

Housing Wire

When you buy through our links, we may earn a commission. 1 ] Our rigorous review of California real estate schools will help you evaluate each of the top platforms based on your budget, learning style, schedule and timeline for getting licensed. Vetted by HousingWire | Our editors independently review the products we recommend.