article thumbnail

The role of borrower data in today’s housing market

Housing Wire

Evaluating which tools in your current stack have the largest ROI and streamlining the use of them are key to ensuring loan officers are working most efficiently. The best tools will allow lenders to be innovative in how they target prospects and engage with current customers. ???.

article thumbnail

Opinion: The role of the LO will soon be very different

Housing Wire

Today, a mortgage lender must have scalability in its operation, an ability to pivot quickly to meet changing market conditions and client needs, a well-designed technology stack and, above all, a keen sense of what its customers and the marketplace truly want from them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

FirstHome IQ now has 60 ambassadors boosting financial literacy

Housing Wire

“Their feedback has led to the addition of crucial resources like new presentation materials, playbooks, and advanced tools.” This tool not only aids in personal financial education but also allows ambassadors to stay connected with new leads.

Tools 405
article thumbnail

This growing IMB aims to capture leads through its proprietary tech, not agent referrals

Housing Wire

The lender has about 80 loan officers and aims to hire up to 100 in states. The market is retracting but it’s the best time to build,” Watanasuparp said. Cliffco’s proprietary CRM platform enables loan officers to break away from being heavily dependent on real estate agents for referrals.

article thumbnail

Reverse purchase financing: The financing option no one is talking about

Housing Wire

The HECM for Purchase is not a refinancing tool; it is not akin to a Home Equity Line of Credit ( HELOC ). In fact, a veritable upheaval is headed for the housing market already. But economic forecasts and housing market predictions suggest that businesses need to be prepared for another shake-up in the near future.

Finance 448
article thumbnail

Rick Arvielo on New American Funding’s acquisition strategy

Housing Wire

They are a great company with an awesome culture in markets we just don’t have much of a presence in, so it made sense. We recognize that loan officers have a choice, and when they choose to join a company on their own, it just seems to work better. SW: What differentiates New American Funding in this market?

article thumbnail

Lenders target growing Hispanic homeownership market

Housing Wire

Chicago-based Guaranteed Rate this week rolled out an expanded Language Access Program, which has applications and loan servicing in Spanish for consumers in all 50 states. A Spanish website and mortgage applications tool to help Hispanics overcome language barriers went live this week by CrossCountry Mortgage.

Marketing 364