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The role of borrower data in today’s housing market

Housing Wire

HousingWire recently spoke with Dan Catinella, chief lending officer at Total Expert, about how Customer Intelligence technology is improving deal flow and pushing the customer experience into the 21st century. . The best tools will allow lenders to be innovative in how they target prospects and engage with current customers. ???.

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Opinion: The role of the LO will soon be very different

Housing Wire

Several historic events over the past few years have brought seismic changes to the way the mortgage lending industry operates. Today, as we face what appears to be the beginning of a modest recovery in the marketplace, we can see the effect of those events in the way mortgage lending has changed forever.

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How to optimize deal flow in today’s housing market

Housing Wire

Williams IV, founder and CEO of Percy.ai, about what housing professionals can do to improve their deal flow despite the turbulence of the current housing market, and how investing in valuable data insights could be the key to success. . HousingWire recently spoke with Charles J. being brought into existence.

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This growing IMB aims to capture leads through its proprietary tech, not agent referrals

Housing Wire

The lender has about 80 loan officers and aims to hire up to 100 in states. The market is retracting but it’s the best time to build,” Watanasuparp said. Cliffco’s proprietary CRM platform enables loan officers to break away from being heavily dependent on real estate agents for referrals.

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Rick Arvielo on New American Funding’s acquisition strategy

Housing Wire

They are a great company with an awesome culture in markets we just don’t have much of a presence in, so it made sense. We recognize that loan officers have a choice, and when they choose to join a company on their own, it just seems to work better. SW: What differentiates New American Funding in this market?

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Why your LOS isn’t delivering a bespoke borrower experience (and what to do about it)

Housing Wire

In the world of mortgage lending, there’s an all-too-common sentiment that echoes through the industry: “My loan origination system (LOS) sucks.” Adjust your expectations At its core, an LOS is designed to serve a very specific purpose: ensuring that lenders can originate compliant and sellable loans.

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Housing industry continues to shed employees in economic downturn

Housing Wire

A combination of elevated mortgage rates, sluggish home sales and inflation continue to plague the housing market workforce, with numerous mortgage lenders and real estate startups shedding employees. Modernizing origination to stay competitive in today’s housing market. Presented by: ServiceLink.