article thumbnail

How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

article thumbnail

Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In defense of the individual real estate agent

Housing Wire

I saw a social media post recently by our local ‘mega-agent’ entitled: “Breaking News: Individual Real Estate agents added to Endangered Professions List!”. This post compares the individual real estate agent to “a tennis player using a wooden racket” or “a football player with a leather helmet.”

article thumbnail

Fannie Mae warns Northern CA mortgage lenders of child support income scheme

Housing Wire

Refer to public record data to determine the authenticity of supporting documents contained in the loan file.” The GSE highlighted four hallmarks of such a scheme. For lenders who suspect that they may have clients attempting to perpetrate the scheme, Fannie Mae recommends documenting all applicable details.

article thumbnail

How one real estate company is navigating the industry’s shift to B2B transactions

Housing Wire

Consumers have flipped the script on lenders and real estate agents when it comes to the home-buying process. Ninety percent of consumers start their home search online and many get prequalified for financing before they even reach out to a real estate agent. A great partner has the control.

article thumbnail

The best real estate coaching programs for 2024

Housing Wire

The number one differentiator about our program is we understand that as a real estate agent, you have one job: to generate leads,” says SERHANT. Tom Ferry International Key Facts For good reason, Ferry International refers to itself as the real estate industry’s leading coaching and training company.

article thumbnail

Creating clients for life in a hot purchase market

Housing Wire

The brilliance of HomeBinder’s client for life approach is that it fully engages real estate agents as well. As the industry migrates to focusing on purchase volume, originators will look to rekindle their relationships with key real estate agents. HW: What are some actionable ways they can do so?

Clients 301