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How to become a luxury real estate agent

Housing Wire

You might be ready to take on the luxury real estate market! I’ll show you what it takes to succeed as a luxury real estate agent in any market. Polished branding and online presence Luxury clients expect excellence in every aspect, including the presentation of their potential homes.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Buyers are being picky — here’s how you can navigate it as a real estate agent

Housing Wire

Interest rates, a key determinant of the real estate market’s health, are on a downward trend. Real estate agents need to brace themselves for a shift as we witness a market more reminiscent of previous pandemic years. That’s the name of the game in real estate.

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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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In defense of the individual real estate agent

Housing Wire

I saw a social media post recently by our local ‘mega-agent’ entitled: “Breaking News: Individual Real Estate agents added to Endangered Professions List!”. This post compares the individual real estate agent to “a tennis player using a wooden racket” or “a football player with a leather helmet.”

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Opinion: Sitzer/Burnett decision presents an uncertain future for buyer agents

Housing Wire

Real estate agents are facing a contracting issue that could seriously upend the traditional housing landscape. The true value of a buyer agent lies in their negotiating skills and existing relationships with listing agents. I’ve advocated for loan officers and real estate agents my entire career.

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Top 5 home improvement projects real estate agents should recommend to sellers

Housing Wire

The “same old listing presentation” and tired marketing tactics aren’t cutting it for agents looking to win listings in today’s competitive and tight market. Now more than ever, sellers expect an agent who will confidently create a plan to get them top dollar for their home.