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Top 5 home improvement projects real estate agents should recommend to sellers

Housing Wire

Many sellers have returned to offering concessions and dropping prices to entice buyers. The “same old listing presentation” and tired marketing tactics aren’t cutting it for agents looking to win listings in today’s competitive and tight market. Homeowners want to picture themselves living in a clean, fresh home.

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How to become a luxury real estate agent

Housing Wire

I’ll show you what it takes to succeed as a luxury real estate agent in any market. If you’re known in your market as the expert who successfully sells properties between $1 to $3 million, how do you start getting clients looking for homes valued at $10 million+? Visit Agent Image 3.

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Buyers are being picky — here’s how you can navigate it as a real estate agent

Housing Wire

home sales in nearly 30 years as high mortgage rates frustrate buyers, the market is reshaping real estate once again, placing buyers on the back foot and swinging the pendulum back to favoring sellers. Real estate agents need to brace themselves for a shift as we witness a market more reminiscent of previous pandemic years.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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Opinion: Sitzer/Burnett decision presents an uncertain future for buyer agents

Housing Wire

Real estate agents are facing a contracting issue that could seriously upend the traditional housing landscape. Under current guidelines, sellers pay a 5-6% commission on a sale which is split between the buyer and listing agents. But what happens if consumers pivot away from buyer agents altogether?

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024.