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New G-Rate program allows sellers to permanently buy down their buyer’s mortgage rate

Housing Wire

Guaranteed Rate has introduced a new feature that allows sellers working with a G-Rate loan officer to pay a fee that locks in a permanently discounted mortgage rate for a buyer. But with RateReduce Sell, sellers will be able secure a lower rate by buying down points permanently.

Sellers 432
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Opinion: Stop speaking mortgage to your clients

Housing Wire

As mortgage professionals, I see us falling into these common traps. This jargon is what distinguishes us as professionals; however, our clients do not speak our language. If our clients spoke “mortgage” they would need us less. Consumer: …<crickets>… Instead, the mortgage adviser should have stated, “Great news!

Clients 384
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5 ways to provide overwhelming value to buyer clients

Housing Wire

So how do you provide overwhelming value to your buyer clients? Here are the top five ways to provide value to your buyer clients. Present to your buyer clients just like you would in a listing presentation. Offer them solutions to get a better-than-average mortgage rate. Repeat, referral, lather, rinse and repeat.

Clients 432
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11 Tips for hosting real estate workshops for buyers and sellers 

Housing Wire

From fine-tuning the initial listing to completing the mountains of paperwork needed for closing , homebuyers and sellers can find themselves juggling a wide range of issues. Find your audience Not every real estate transaction is the same because not all buyers and sellers are the same. mortgage lenders, home inspectors, etc.)

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4 Success strategies for mortgage originators to thrive in 2024

Housing Wire

Mortgage originators who seek success in 2024 need to move with confidence and adaptability. Identify potential market impact The mortgage market is feast or famine, with origination volumes varying between high and low extremes. Evolve offerings with market demand Innovation in the mortgage market still exists.

Mortgage 431
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Take more time, ask better questions: How loan officers are getting clients in homes as rates soar

Housing Wire

and home prices still near record highs, homebuyers are demanding that their loan officers provide options to lower monthly mortgage payments as much as possible. Barnes, a branch manager at Mann Mortgage , recently had a client who planned to live in a new home for five years before selling it. With rates around 6.9%

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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

Mortgage pros have closely monitored the commission lawsuit developments since a Kansas City, Missouri jury determined that NAR, HomeServices of America , and Keller Williams conspired to inflate or maintain high commission rates through NAR’s so-called Participation Rule.

Buyers 504