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How lenders can build valuable referral relationships with real estate agents

Housing Wire

The ideal real estate agent-lender relationship is symbiotic: the agent earns trust with their borrowers by connecting them with a great lending resource, while the lender receives a steady stream of business from the agent. Still, lenders are wise to cultivate rapport with real estate agents.

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How 2020 exposed a greater need for collaboration between real estate agents and LOs

Housing Wire

HousingWire recently spoke with Propertybase CEO Vance Loiselle about real estate tech and how the past year has accelerated the need for digital collaboration tools across the entire customer journey. HousingWire: What role has the increase in technology played for both businesses and consumers in the real estate space?

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United Wholesale Mortgage’s Blink+ tool includes an LOS, POS and CRM all in one package

Housing Wire

At UWM we focus on our client service, operational efficiency and speed to close loans. With this unwavering focus, we help brokers close loans fast, get referrals and grow their business,” Chief Operating Officer Melinda Wilner said. Blink+ is a white-label, borrower-facing digital application tool.

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This growing IMB aims to capture leads through its proprietary tech, not agent referrals

Housing Wire

The lender has about 80 loan officers and aims to hire up to 100 in states. Cliffco’s proprietary CRM platform enables loan officers to break away from being heavily dependent on real estate agents for referrals. But the client gets to benefit from that.”

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Reverse purchase financing: The financing option no one is talking about

Housing Wire

2 However, these potential clients will also face challenges — namely market volatility, unpredictable interest rates and limited purchasing power due to increasing debt. The HECM for Purchase is not a refinancing tool; it is not akin to a Home Equity Line of Credit ( HELOC ).

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United Wholesale Mortgage’s program Boost helps independent mortgage brokers connect with borrowers

Housing Wire

“At UWM, we’re always looking for ways our brokers can grow their business,” said Justin Glass, Senior Vice President and Chief Digital Officer at UWM. Specifically, it’s designed to help brokers easily connect with borrowers and real estate agents using a level of speed and support that’s completely new to the industry.

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Rick Arvielo on New American Funding’s acquisition strategy

Housing Wire

We recognize that loan officers have a choice, and when they choose to join a company on their own, it just seems to work better. We want to retain customers for our loan officers for life, so we don’t sell the loans we fund or the servicing rights. RA: We have always done really well growing organically.