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Your essential marketing toolkit for a post-NAR settlement landscape

Inman

Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the agent-client relationship by prioritizing clear communication and exceptional results.

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Real estate agents are bracing for the impact of the commission lawsuits

Housing Wire

While agents like Alperin and Posnick are optimistic, they are still wary of what the mounting uncertainty surrounding the final ruling on the Sitzer/Burnett trial , the wildfire-like spread of copycat commission lawsuits , and the National Association of Realtors’ vow to appeal the verdict , will all mean for the business of real estate. “I

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Real estate technology adoption in a post-pandemic world

Housing Wire

The impact of COVID on the real estate market is significant and has forever changed the way our industry operates. By relying on AI-powered chatbots, for example, potential clients can interact and ask questions via a broker web site while a chatbot intelligently handles the request.

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How the homeowner management approach builds a moat around real estate businesses

Housing Wire

Historically, though, professionals let their clients go after the transaction is complete rather than building a moat around the client that assures future transactions. The newest prop tech applications to moat the client relationship are home management tools.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years. The real estate market is saturated with brokerages offering almost identical commission structures, technical support and growth opportunities. Regular check-ins are a simple, effective way to reduce churn.

Agents 382
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How agents can rise to the top of their market in the next 90 days

Inman

Real estate coach Jonathan Lack shares insights for what agents can do in the next 30, 60 and 90 days to perform at a higher level in the wake of commission lawsuit settlements.

Agents 148
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Four secrets to mastering client retention

Housing Wire

According to the National Association of Realtors , 67% of sellers were referred to their agent by a friend, neighbor or relative; or used their agent previously to buy or sell a home. Here are four secrets to mastering client retention : Intentionally build your business to be a referral business. But we can change that.

Clients 225