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Your essential marketing toolkit for a post-NAR settlement landscape

Inman

Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the agent-client relationship by prioritizing clear communication and exceptional results.

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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. Set, and stick to, client retention goals. Repeat client business doesn’t happen by accident.

Clients 284
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Real estate agents are bracing for the impact of the commission lawsuits

Housing Wire

In the nearly two months since a Missouri jury found the real estate industry liable for colluding to artificially inflate real estate agent commissions, Jason Posnick has fielded a lot of questions about commissions and cooperative compensation from clients. I was at a listing appointment for a $2.5

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years. The real estate market is saturated with brokerages offering almost identical commission structures, technical support and growth opportunities. Regular check-ins are a simple, effective way to reduce churn.

Agents 441
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Real estate technology adoption in a post-pandemic world

Housing Wire

The impact of COVID on the real estate market is significant and has forever changed the way our industry operates. By relying on AI-powered chatbots, for example, potential clients can interact and ask questions via a broker web site while a chatbot intelligently handles the request.

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How the homeowner management approach builds a moat around real estate businesses

Housing Wire

Historically, though, professionals let their clients go after the transaction is complete rather than building a moat around the client that assures future transactions. The newest prop tech applications to moat the client relationship are home management tools. Give customers one place to manage their home.

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Breaking Up with Difficult Real Estate Clients

McKissock

The goal is generally to garner clients that will give you repeat business—and good word of mouth. As such, the thought of ending a client relationship may seem unfathomable. However, success—for both you and your clients—depends on a solid working relationship. Reasons to end a client relationship.