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Your essential marketing toolkit for a post-NAR settlement landscape

Inman

Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the agent-client relationship by prioritizing clear communication and exceptional results.

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Real estate agents are bracing for the impact of the commission lawsuits

Housing Wire

While agents like Alperin and Posnick are optimistic, they are still wary of what the mounting uncertainty surrounding the final ruling on the Sitzer/Burnett trial , the wildfire-like spread of copycat commission lawsuits , and the National Association of Realtors’ vow to appeal the verdict , will all mean for the business of real estate. “I

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Real estate technology adoption in a post-pandemic world

Housing Wire

AI can be used to help Realtors automate the entire hand-holding process – nurturing, concierge, tagging, scheduling, follow-up – essentially becoming an intelligent virtual assistant working for Realtors 24/7 to ensure they work smarter, not harder.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years. However, the costs are much more extensive when considering elements like lost client relationships, disrupted team dynamics and even the potential reputation damage from high agent turnover.

Agents 429
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The art of gift-giving in real estate: A personal touch

Housing Wire

Below are a few of my favorite gift choices, each carefully selected to leave a lasting and meaningful impression on your clients. Let’s delve into the unique qualities of each gift and how they contribute to building strong and memorable client relationships. I have a colleague who’s a creative, gift-giving Realtor.

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How the homeowner management approach builds a moat around real estate businesses

Housing Wire

Historically, though, professionals let their clients go after the transaction is complete rather than building a moat around the client that assures future transactions. The newest prop tech applications to moat the client relationship are home management tools.

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Four secrets to mastering client retention

Housing Wire

According to the National Association of Realtors , 67% of sellers were referred to their agent by a friend, neighbor or relative; or used their agent previously to buy or sell a home. Here are four secrets to mastering client retention : Intentionally build your business to be a referral business. But we can change that.

Clients 259