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“Collusion,” agent training are the focus on day three of the Sitzer/Burnett trial

Housing Wire

The third day of the highly consequential Sitzer/Burnett class action buyer broker commission lawsuit included a deep dive into the training materials used by various brokerages and the testimony of three of the named plaintiffs. Gorman was also questioned about the training materials used at Anywhere Brands.

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Chuck E. Cheese, MLS listing books and the correct pronunciation of ‘Realtor’ were on the table during HousingWire’s commission lawsuit debate

Housing Wire

“I was sitting on my couch and I saw Michael on CNBC calling us a cartel, saying that we take money that doesn’t belong to us, and I was infuriated at that rhetoric and I was infuriated at what that infers about Realtors,” Lamacchia said. “It It dehumanizes Realtors and turns us into money-making machines.”

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Brokerage executives double down on their lead generation strategies

Housing Wire

To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates. Djon Luxury Real Estate is expanding its sell-side business, training buyer-side real estate agents on the necessary contracts and selling their value to the consumer.

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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

The firm describes TomAI as a “version of ChatGPT trained on 20+ years proven-effective real estate strategy from hundreds of the industry’s leading coaches and thousands of market-dominating agents.” The full launch of the tool was announced in February at a Tom Ferry coaching event in Orlando.

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Lynn Walsh, Top Producing REALTOR® Joins Lamacchia Realty

Lamacchia Realty

With Lynn comes local expertise of her hometown in Lunenburg where she has been the number one REALTOR since 2019, and all surrounding areas in north central Massachusetts. Lynn has such an impressive business and I looking forward to watching her take it to an even higher level under our system, as I know she will.

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The best real estate podcasts for agents and brokers in 2024

Housing Wire

Whether you’re looking to stay informed or motivated, gain market insights, or learn strategies from the masters — our list of the best real estate podcasts for agents can help you level up your business in 2024. Their sibling podcast, NAR’s Real Estate Today , is not directly for REALTORS, but it takes an intriguing look at industry trends.

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Nosalek plaintiffs cite Allan Dalton video in opposition to summary judgment

Housing Wire

In their filing, the plaintiffs highlight HomeServices’ franchise agreements, training videos, as well as the now infamous Allan Dalton video, as evidence of HomeServices enforcing the National Association of Realtors’ Clear Cooperation policy. I would always answer, ‘Yes, commissions are negotiable, but I can only go up from six.’”

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