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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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How to Become a Real Estate Agent in Illinois (IL) in 5 Steps

Housing Wire

If you’re interested in becoming a real estate agent in Illinois, you’ll be happy to hear that the path to getting your real estate license in the Prairie State doesn’t require as much of a time commitment as other states. 1] As a real estate broker in Illinois, it is not legal for you to work independently.

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The best real estate podcasts for agents and brokers in 2024

Housing Wire

Whether you’re looking to stay informed or motivated, gain market insights, or learn strategies from the masters — our list of the best real estate podcasts for agents can help you level up your business in 2024. Elite Agent Secrets is a win if you prefer to take guidance from those who have done it before you.

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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

Real estate coach Tom Ferry is launching a new artificial intelligence (AI)-powered chatbot that is specifically designed for real estate professionals. The most important thing is for real estate agents to provide value and demonstrate it at scale,” Ferry said in a statement.

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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. Anthony Djon, CEO of Anthony Djon Luxury Real Estate , said his company gets 90% of its leads from listing portals Zillow and Realtor.com.

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Chuck E. Cheese, MLS listing books and the correct pronunciation of ‘Realtor’ were on the table during HousingWire’s commission lawsuit debate

Housing Wire

“I was sitting on my couch and I saw Michael on CNBC calling us a cartel, saying that we take money that doesn’t belong to us, and I was infuriated at that rhetoric and I was infuriated at what that infers about Realtors,” Lamacchia said. “It It dehumanizes Realtors and turns us into money-making machines.”

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NAR “sets the record straight” on commissions

Housing Wire

After months of plaintiffs’ lawyers in commission lawsuits claiming that the National Association of Realtors sets real estate agent commissions, the trade group finally decided to, in its words, “set the record straight.” The influential trade group lost a $5.3