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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

The firm describes TomAI as a “version of ChatGPT trained on 20+ years proven-effective real estate strategy from hundreds of the industry’s leading coaches and thousands of market-dominating agents.” A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. or 8 p.m.”

Tools 357
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Despite industry headwinds, Real believes it can continue growing agent count

Housing Wire

The coming changes that Poleg referenced are the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement. Overall, revenue from Real’s ancillary businesses rose 104% annually in Q1 2024 to $1.5

Agents 424
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Brokerage executives double down on their lead generation strategies

Housing Wire

To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates. Djon Luxury Real Estate is expanding its sell-side business, training buyer-side real estate agents on the necessary contracts and selling their value to the consumer.

Brokerage 397
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

In addition to the monetary award, Real has also agreed to implement business policy changes as part of the settlement, including “clarifications about the negotiability of commissions, prohibitions on claims that buyer agent services are free, and the inclusion of listing broker compensation offers in communications with clients.”

Brokerage 381
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Lynn Walsh, Top Producing REALTOR® Joins Lamacchia Realty

Lamacchia Realty

With Lynn comes local expertise of her hometown in Lunenburg where she has been the number one REALTOR since 2019, and all surrounding areas in north central Massachusetts. Along with being extremely motivated, Lynn is energetic, warm, and straight forward with her clients and never misses a detail.

Realty 74
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Compass CEO Reffkin believes agents will still be valued in a post-settlement world

Housing Wire

Third, Compass agents have doubled down on training to help them better communicate their value proposition. Reffkin added that he also believes agents will have to sell their brokerage firm’s value proposition to prospective clients if they want to gain their business.

Agents 406
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RE/MAX to lean on high agent productivity during turbulent times

Housing Wire

But despite the uncertainty and the soon-to-beimplemented business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement , RE/MAX leaders are confident in the brokerage’s ability to succeed in this changing environment. agent count.

Agents 395