article thumbnail

Chuck E. Cheese, MLS listing books and the correct pronunciation of ‘Realtor’ were on the table during HousingWire’s commission lawsuit debate

Housing Wire

“I was sitting on my couch and I saw Michael on CNBC calling us a cartel, saying that we take money that doesn’t belong to us, and I was infuriated at that rhetoric and I was infuriated at what that infers about Realtors,” Lamacchia said. “It It dehumanizes Realtors and turns us into money-making machines.”

Realtors 414
article thumbnail

Cracking the code on marketing to the Realtor channel

Housing Wire

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. HousingWire: What’s happening right now in the Realtor world that lenders should know more about? This has created an environment of scarcity.

Realtors 333
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brokerage executives double down on their lead generation strategies

Housing Wire

To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates. Meanwhile, a customer relationship management system, along with experts in marketing, sales and other areas, are designed to support these teams, he said. “If

Brokerage 341
article thumbnail

Video marketing platform Roomvu launches in the U.S. 

Housing Wire

It was a part of the 2022 REACH Canada Cohort, a technology scale-up program backed by the National Association of Realtors (NAR). By leveraging artificial intelligence to produce customizable, hyper-local videos for Realtors, Roomvu is setting a new standard for property marketing,” Thompson said.

Marketing 357
article thumbnail

Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

Real estate coach Tom Ferry is launching a new artificial intelligence (AI)-powered chatbot that is specifically designed for real estate professionals. The full launch of the tool was announced in February at a Tom Ferry coaching event in Orlando.

Tools 299
article thumbnail

Maryland home seller files commission lawsuit in Missouri

Housing Wire

The National Association of Realtors will respond to this complaint in court.” Our agile business model allows us to make adjustments seamlessly and effectively, no matter the jurisdiction.”

Sellers 385
article thumbnail

How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

Jane Doe is an industry-leading Realtor with a talent for selling unique properties.” Accreditations and designations Highlight your professional credentials and any special designations you’ve earned. Jane Doe was recognized by the Orange County Board of Realtors as a top performer.”