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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

Referral business is crucial to your bottom line as an agent. Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. The good news is that most clients are excited to share their positive experiences. Target your messaging to each audience.

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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

Real estate coach Tom Ferry is launching a new artificial intelligence (AI)-powered chatbot that is specifically designed for real estate professionals. A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. or 8 p.m.”

Tools 287
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Brokerage executives double down on their lead generation strategies

Housing Wire

To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates. Meanwhile, a customer relationship management system, along with experts in marketing, sales and other areas, are designed to support these teams, he said. “If

Brokerage 323
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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Video marketing platform Roomvu launches in the U.S. 

Housing Wire

It was a part of the 2022 REACH Canada Cohort, a technology scale-up program backed by the National Association of Realtors (NAR). By leveraging artificial intelligence to produce customizable, hyper-local videos for Realtors, Roomvu is setting a new standard for property marketing,” Thompson said.

Marketing 340
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Loan officers are dramatically cutting their pay to win clients. It’s often illegal. 

Housing Wire

So he did what a lot of retail loan officers in the industry were doing — Mike would reclassify a self-generated lead as a corporate-generated lead, thus slashing his compensation from 125 basis points down to as low as 50 bps, giving him a low enough rate to win the client and eventually close the deal. The lower comp rate stung.

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Washington state could provide guidance for others on buyer broker agreements

Housing Wire

There is no doubt that the cooperative compensation structure changes outlined in the National Association of Realtors’ commission lawsuits settlement agreement will generate massive changes in the real estate industry, but those are not the only changes mandated by the terms of the agreement. As of Jan.

Buyers 457