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NAF’s Shannon Robinson updates the status of reverse mortgage business in 2024

Housing Wire

Multichannel lender New American Funding (NAF) is going big on reverse mortgages. As already evidenced by its ambitious new marketing campaign, “ Old Wives ,” the company is also aiming to streamline its existing presence in the reverse mortgage market. How would you say business is going?

Business 340
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Positioning your business for success in all market cycles

Housing Wire

HousingWire recently spoke to Alex Elezaj, chief strategy officer at UWM , about the work independent mortgage brokers can do right now to prepare for when rates drop and how to go above and beyond for clients. HousingWire: Why should independent mortgage brokers embrace today’s market? They want the house.

Business 371
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Mortgage veteran Joe Tyrrell named CEO of Optimal Blue

Housing Wire

Mortgage veteran Joe Tyrrell will succeed Scott Smith as CEO of Optimal Blue , the company announced Monday. Tyrrell has more than 25 years of experience in mortgage, finance and technology, serving as president of ICE Mortgage Technology for three years after ICE bought Ellie Mae in 2020.

Mortgage 340
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Truist taps David Smith as next head of mortgage business

Housing Wire

North Carolina-based Truist Financial Corporation announced on Tuesday that seasoned mortgage executive David Smith will be the head of Truist Mortgage effective July 31. In addition, Smith will lead the nationwide direct channels and correspondent business, reporting to chief retail and small business banking officer Dontá Wilson.

Business 334
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The current REO market requires an expansion of services for business growth

Housing Wire

Growing and changing is vital to expand your services and business growth so that you can tailor services in REO. Tiffany Fletcher, senior vice president of operations support and operational risk for VRM Mortgage Services , offers strategies for doing just that, showing how VRM is growing and changing during these unique times.

Business 351
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Marketing matters: How to stand out in a challenging mortgage environment

Housing Wire

The current business environment has left originators scratching their heads and trying new things. Luckily, the mortgage industry is cyclical, so let’s take a look at how you can turn a negative into a positive and grab clients’ attention through effective marketing , ultimately growing your book while others’ shrink.

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Opinion: How marketing automation saved an LO’s business

Housing Wire

When mortgage lenders are talking about compliance in loan origination or mortgage servicing, the worst case can be pretty bad, so we often see companies investing heavily in the best tools. Mike is an experienced mortgage loan officer. Without marketing automation, he probably would have been right. Not anymore.

Business 407