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47-year-old Florida indie brokerage joins RE/MAX

Housing Wire

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. The brokerage, which was founded in 1976 by Gene Boone, will now be known as RE/MAX Foxfire. “We

Brokerage 410
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The Real Brokerage CTO shares all things AI and practical uses

Housing Wire

In today’s RealTrending Pritesh Damani , CTO for The Real Brokerage , shares how his team developed Leo, an AI assistant for teams and brokers. More than that, he discusses potential uses for brokerage leaders in streamlining business and recruiting. And it becomes an incredible tool.

Brokerage 397
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The anatomy of a successful real estate recruitment funnel

Housing Wire

Recruitment is a crucial determinant of growth and success for real estate brokerages. Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter at the top, and the best-suited agents emerge at the bottom as ideal members of your team or brokerage.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

A common thought among brokers revolves around the idea that if your gross commission income or office size is not increasing, you’re not successfully growing your brokerage. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.

Agents 441
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4 tips for staying relevant as a real estate professional in 2023

Housing Wire

He also often looks to the robust marketplace of technology tools available to help automate the mundane to ensure he stays focused on his skill set: delivering stellar customer service. How have things changed on a brokerage level? Let’s compare different brokerage models. Create a network of referral partners.

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Elevating women in real estate: A look at where we are and where we need to go

Housing Wire

While women make up the majority of the National Association of Realtors® (NAR) membership (66%), they remain underrepresented in leadership roles across their respective brokerages. When it comes to supporting women in their careers, providing educational tools and resources is a key part of our mission.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

My name is (your name), and I’m a licensed real estate professional with (your brokerage). For letters, use the template below: Dear (first name), I’m (your name), a real estate professional with (brokerage). Dear (first name), I’m (your name), a local real estate professional with (brokerage). Great news!