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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 340
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Corcoran hires new SVP of global development

Housing Wire

Scott Mitchelson is joining The Corcoran Group as senior vice president of global development, the company announced on Tuesday. Before joining Corcoran, Mitchelson was the regional president of Windermere Real Estate , a Pacific Northwest-based luxury brokerage. From 2000 to 2010, Mitchelson worked for Realogy Corp.,

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47-year-old Florida indie brokerage joins RE/MAX

Housing Wire

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. The brokerage, which was founded in 1976 by Gene Boone, will now be known as RE/MAX Foxfire. “We

Brokerage 357
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Kofi Nartey brings his team to The Real Brokerage

Housing Wire

Kofi Nartey, a top real estate broker with a client list of celebrities and prominent athletes, has joined The Real Brokerage as a national growth leader. In his new position, he will help build visibility for the brand, attract more agents as well as drive agent’s performance through coaching and development. “I

Brokerage 297
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Brokerage showdown: Flat-fee vs. traditional real estate brokerage models

Housing Wire

In the competitive world of real estate recruitment, brokerages fight for the attention and loyalty of talented agents who can drive their success. As the lifeblood of the industry, agents play an important role in attracting clients, closing deals and determining the ultimate profitability of a brokerage.

Brokerage 320
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Why Homie shows alternative models matter in real estate

Housing Wire

The recent announcement of Homie’s decision to strip its brokerage services and end employment for its real estate agents has once again brought the discussion of alternative models in real estate to the forefront. Many limited service brokerages have faced similar hurdles in their quest to disrupt the status quo.

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Coldwell Banker Realty welcomes new Boston team

Housing Wire

Coldwell Banker Realty , a New England-based residential real estate brokerage , welcomed The DelRose McShane Team , the brokerage announced on Wednesday. Moving our entire team over to Coldwell Banker Realty was the best decision for our clients. Led by Mike DelRose Sr., Mike DelRose Jr. said in a statement. DelRose Sr.

Realty 394