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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 403
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47-year-old Florida indie brokerage joins RE/MAX

Housing Wire

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. The brokerage, which was founded in 1976 by Gene Boone, will now be known as RE/MAX Foxfire. “We

Brokerage 403
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Brokerage showdown: Flat-fee vs. traditional real estate brokerage models

Housing Wire

In the competitive world of real estate recruitment, brokerages fight for the attention and loyalty of talented agents who can drive their success. As the lifeblood of the industry, agents play an important role in attracting clients, closing deals and determining the ultimate profitability of a brokerage.

Brokerage 365
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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

A common thought among brokers revolves around the idea that if your gross commission income or office size is not increasing, you’re not successfully growing your brokerage. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.

Agents 434
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Xactus names chief operating officer

Housing Wire

Previously, he was EVP of product development at Credit Plus before Xactus acquired the company in September 2021. I’m honored to step into this position and help Xactus solve new client challenges,” Crockett said in a statement. “We The executive has more than 25 years of mortgage industry experience in helping lenders mitigate risk.

Tenants 390
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Majority of recent homebuyers have regrets: survey

Housing Wire

It noted the upcoming changes to agent commission structures following the nationwide settlement by the National Association of Realtors (NAR) and several major brokerage firms. Some brokerages have already announced their intention to better illustrate the value of agents to clients.

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OJO acquires The LEAD Syndicate, launches Lever by Movoto

Housing Wire

According to the announcement, Lever is a platform that helps agents with marketing , supplemental lead generation , database management and transaction management, and it supplies agents with training and accountability solutions.