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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 328
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As agent and client demand rises, Real launches dedicated luxury division

Housing Wire

Fast-growing firm The Real Brokerage is launching a luxury division , according to an announcement on Wednesday. He brought his Los Angeles-based luxury brokerage GLOBL RED Real Estate to Real in 2023. He brought his Los Angeles-based luxury brokerage GLOBL RED Real Estate to Real in 2023.

Clients 386
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“Collusion,” agent training are the focus on day three of the Sitzer/Burnett trial

Housing Wire

The third day of the highly consequential Sitzer/Burnett class action buyer broker commission lawsuit included a deep dive into the training materials used by various brokerages and the testimony of three of the named plaintiffs. Ketchmark countered this with the fact that nothing on the slides designated things as a model.

Training 369
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NAR launches interactive training to combat housing discrimination

Housing Wire

The National Association of Realtors has rolled out a new, free interactive training platform designed to help combat discrimination in the real estate industry called Fairhaven. Fairhaven is a fair housing simulation exercise that will be offered directly to NAR members, brokerage firms and Realtor associations, NAR said.

Training 402
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Brian Icenhower on impact of commission lawsuits and low volume

Housing Wire

The recent commission lawsuits have had a profound impact on real estate agents and brokerages as they face increased scrutiny and pressure to provide more transparency in their commission structures and potential conflicts of interest. Nominations for HousingWire’s 2024 Marketing Leaders Leaders award are open now through April 30th, 2024.

Training 414
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Opinion: Why aren’t more commercial brokerages seeking affiliated arrangements?

Housing Wire

In fact, there aren’t many mortgage lenders, builders or real estate brokerages that haven’t at least fleetingly entertained the notion. The participants in the process are generally less emotional and far better trained or educated in the process than many of their counterparts (e.g. And why not?

Brokerage 361
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Recruiting real estate agents: A complete roadmap for 2024

Housing Wire

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. Thankfully, 2024 is shaping up to be a much better year for recruiters.