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25 books real estate leaders are reading today

Housing Wire

Looking for a book to push your mindset to positivity? In the Q2 2023 BrokerPulse survey , RealTrends asked real estate leaders what books they’re reading for motivation, inspiration and leadership advice. The book uses author’s anecdotes alongside scientific research to teach you how to create a grateful attitude.

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Reevaluating your origination tools? Here’s where to start

Housing Wire

With the recent downturn in volume of new originations, many lenders are using this time to take inventory of the available tools geared toward risk mitigation and workflow optimization. Predictably, this changes the risk profile of the overall book of business. The post Reevaluating your origination tools?

Tools 410
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A financial planner on which clients benefit from reverse mortgages

Housing Wire

The financial planning community is often sought after by reverse mortgage professionals as a referral source, as planners can help provide necessary clarity to their clients who are seeking the preservation of financial assets and continuing stability. sees reverse mortgages as a vehicle toward financial security for certain clients.

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Get more real estate buyer leads in 2024

Housing Wire

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Use this tool: Market Leader Market Leader is like your all-in-one tool for real estate leads. The best part? Saves a ton of time and hassle, right?

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Marketing matters: How to stand out in a challenging mortgage environment

Housing Wire

Every loan on your book matters more than ever; the next lead you have is your most important. Luckily, the mortgage industry is cyclical, so let’s take a look at how you can turn a negative into a positive and grab clients’ attention through effective marketing , ultimately growing your book while others’ shrink.

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Reverse mortgage originators on the referral opportunities they’re watching in 2024

Housing Wire

Opportunity in the current mortgage market may be challenging to find — and that could arguably be truer for those who offer reverse mortgage products for clients. That leaves a reverse mortgage option, which would then eliminate the existing forward mortgage payment, and such clients remain key for Cullen’s business, he said.

Mortgage 405
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The state of the homebuilding market

Housing Wire

This content can be in the form of blog posts on your website, promoting your business with consistent content on social or developing the right communication and frequency with your audience. They can also perform post-project audits that now more than 52% of building companies rely on to assess budget, timeline and client feedback.

Marketing 473