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Drama mounts in Sitzer trial as HomeServices files a motion for mistrial

Housing Wire

During his cross examination of Peltier, Michael Ketchmark, the lead attorney for the plaintiffs, played a video of a Tom Ferry podcast in which Allan Dalton, the CEO of Real Living Real Estate and senior vice president of Berkshire Hathaway HomeServices, said he’d never cut his commission. He’s not speaking for us.

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MBA advocates for remote reverse mortgage counseling in Mass.

Housing Wire

The Mortgage Bankers Association (MBA)’s policy advocacy group, the Mortgage Action Alliance (MAA), is urging its members in the state of Massachusetts to support the continued use of remote telephone and video counseling for reverse mortgages in the state following the lapse of an exemption allowing for remote counseling.

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UWM’s Sarah DeCiantis on 4 social media trends to watch in 2024

Housing Wire

We also saw video content take off. In fact, short-form videos have become the top type of content in terms of reach and engagement, and there are now more videos on the internet than any other form of content. While there’s no crystal ball that can tell us the future, there are a few things we’re anticipating.

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How LOs can use short-form video content to connect with Gen Z

Housing Wire

The use of social media platforms like Instagram, YouTube and TikTok allows us as experts to meet Gen Z consumers where they are every day. Getting straight to the point when creating video content is huge when marketing to Gen Z. Social media is going to be a vital piece of the “Gen Z Connection” puzzle.

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These LOs are TikTok sensations. They call a potential ban “unfortunate”

Housing Wire

ban of the short-form video app. Using trending videos, educational content and humor to reveal all the secrets about buying a house, Betley, known as @thatmortgageguy , has reached 870,000 followers and garnered 15.5 TikTok reported in March 2023 that 150 million Americans use the short-form video app.

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[video] The three most important housing factors for 2022

Housing Wire

This video is part of our HousingWire 2022 forecast series. After the series wraps in January, join us on February 8 for the HW+ Virtual 2022 Forecast Event. In this video interview, HW+ Managing Editor Brena Nath sits down with Housingwire Lead analyst Logan Mohthashami as he breaks down his predictions for the new year.

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Top tips for mortgage professionals using TikTok

Housing Wire

“We’re on there to provide accurate information, and if people want to use us, that’s awesome.”. Using TikTok. Best’s top three tips for loan officers using TikTok are to be your genuine self, keep it short and sweet, and “just do the video.”. You can look at it and say, ‘How can I make this video better?’”.

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