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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

People remember snail mail simply because we don’t receive much of it. Emails are easily forgotten, end up in the spam folder, or are never opened at all — but a letter in the mail ensures you occupy your audience’s mindshare for much longer. It’s an effective strategy to add to (and amplify) your other prospecting activities.

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Real estate appraisals: What agents should know

Housing Wire

You’ve found a house for your buyer or a buyer for the home you’re selling. A home inspection hasn’t yielded any problems, so nothing is standing in the way of closing, right? One of the final hurdles to clear is the appraisal , and it has the power to leave a deal dead in the water. Not necessarily.

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Top 10 ways to get homebuyers to work with you

Housing Wire

How do you articulate the value you bring when representing a homebuyer in a real estate transaction? You know what you do, but how do you explain it in such a way that a buyer understands your value, the required agency forms and everything involved to make it to the closing table? Are they relocating?

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9 tips for high-converting real estate landing pages

Housing Wire

Sure, your real estate landing pages look great — but do they convert? A good real estate website includes more than just drool-worthy images of homes priced to sell. Because at the end of the day, you can judge a website’s effectiveness (and your ROI) on one thing: its ability to convert leads.

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The best real estate coaching programs for 2024

Housing Wire

From the thrill of a sale to the pursuit of new leads, it keeps you on your toes. That said, it can also be incredibly isolating, and it can be hard to stay motivated. It’s really hard for independent business owners to get unbiased advice from themselves,” says Kyle Scott, President of SERHANT. “So

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

While marketing to your sphere of influence, networking, and direct mail campaigns work, they can be time-consuming and they don’t always yield quick results. While marketing to your sphere of influence, networking, and direct mail campaigns work, they can be time-consuming and they don’t always yield quick results.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. Follow these tips to differentiate yourself from the pack and enhance your professional brand. Follow these tips to differentiate yourself from the pack and enhance your professional brand.