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Why agents should personalize marketing

Housing Wire

In our hyperconnected times, consumers have more choices than ever, and brands have to get creative if they want to stand out in an oversaturated landscape. We want to engage with content that is relevant and helpful to us and makes us feel understood. Personalization doesn’t end with marketing, either.

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9 tips for high-converting real estate landing pages

Housing Wire

Sure, your real estate landing pages look great — but do they convert? Your real estate website should serve multiple functions, almost like a digital business card with an MLS listing storefront, a booking platform, a home valuation page, and even your background story and biography.

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Nimble pricing engines can give LOs an advantage

Housing Wire

The unfortunate reality is that lenders leveraging legacy engines, whether that PPE is 10+ or 20+ years dated, will by default experience a clunky and cumbersome process to launch new programs or shift strategic direction. HousingWire: You specifically call out the loan officer. HousingWire: Let’s jump right in.

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UWM’s Sarah DeCiantis on 4 social media trends to watch in 2024

Housing Wire

Some people still think of social media platforms as places where your grandma’s dance moves go viral and your dog has more followers than you. In 2023, we saw a lot of changes and movement among some of the most influential players in social media. For now, we are still onboard with X. We also saw video content take off.

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Here’s the key to being an empowered real estate professional in 2022

Housing Wire

end of the year,?and?real market experts are rolling out?all The year 2019 taught us that any natural or economic force can wildly shift expectations into the stratosphere. studying data?and and making?educated Local data gives?you?the?upper Being a market expert helps your brand? ?.

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Why Happy Grasshopper CEO Dan Stewart is so chill

Housing Wire

Turns out being stranded at sea in shark-infested waters puts everything else in perspective. Sarah Wheeler: What differentiates your technology? We leverage AI to make sure that our members are sending content that’s most likely to be well-received by the target audience and to produce the conversations that they need to have.

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Rechat CEO Shayan Hamidi on keeping up with the furious pace of AI

Housing Wire

Sarah Wheeler: Let’s talk about your background, because you have both technology and real estate experience. We were kind of the Zillow of Canada — we were the first platform to open up access to real estate data. SW: What differentiates your tech? So I got into the real estate business from then on.