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LenderPulse Q3 2023 survey: Mortgage pros look to cut marketing spend

Housing Wire

As the mortgage industry continues to reduce capacity amid shrinking volumes, mortgage professionals are reluctant to spend on tech, services or solutions. Other responses included cutting down excessive incentives, business trips, open houses and sponsorships. Of the 166 completed surveys, 31.9% were from the Northwest.

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Best real estate apps for agents in 2024

Housing Wire

These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity. It’s also an ideal tool for working with clients requiring the personal touch only video can provide.

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The ultimate guide to real estate lead generation ideas for  2023

Housing Wire

Particularly in the 2023 economy, with interest rates on mortgage rates stubbornly perched around 7.5% From upgrading your real estate website with eye-catching and functional marketing tools, to harnessing AI and a few other unconventional tactics, this guide explains the best lead generation ideas for real estate agents.

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11 real estate social media marketing strategies that actually work

Housing Wire

It requires strategic planning, the right tools, and maybe most importantly, a mindset shift. Who doesn’t want to learn mortgage secrets banks don’t want you to know? All created by Realtors, for Realtors. Well-crafted hooks will convince them to check out more of your posts and (hopefully) call you.

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As the market shifts to purchase, LOs get creative

Housing Wire

Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loan officer at Draper and Kramer Mortgage Corporation. Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. trillion in 2021. trillion in 2021.

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How to Sell Your Own Home Without a Realtor

Listing Spark

Ten percent of homes sold in 2021 were sold by their owners without a realtor. If you want to sell your home, that journey begins by learning more about how to sell your own home without a realtor, what tasks you’ll be required to manage, and common challenges so you can move forward strategically. Is FSBO the Right Fit for You?

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.