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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

Mortgage pros have closely monitored the commission lawsuit developments since a Kansas City, Missouri jury determined that NAR, HomeServices of America , and Keller Williams conspired to inflate or maintain high commission rates through NAR’s so-called Participation Rule.

Buyers 501
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LendingPulse Q2 2023 survey: Mortgage pros share their biggest concerns, market outlook

Housing Wire

With the mortgage industry still rightsizing, mortgage professionals are worried about regulation of the industry and inflation that thins already tiny margins. of the surveyed mortgage professionals said loans falling through was the biggest challenge, ranking as the second most challenging factor. About 19.4% Of the total, 36.1%

Mortgage 346
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LenderPulse Q3 2023 survey: Mortgage pros look to cut marketing spend

Housing Wire

As the mortgage industry continues to reduce capacity amid shrinking volumes, mortgage professionals are reluctant to spend on tech, services or solutions. Other responses included cutting down excessive incentives, business trips, open houses and sponsorships. Of the 166 completed surveys, 31.9% were from the Northwest.

Mortgage 350
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2024 is not the year to cut corners on staging — here’s why

Housing Wire

While most Realtors will die on the hill that staging should never be cut out of the home selling strategy, this year it’s even more important. Recently, The Mortgage Reports even reported that staged homes sell “73% faster, on average, than their non-staged counterparts.” I pay for the first month of staging for my clients.

Realtors 427
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As the market shifts to purchase, LOs get creative

Housing Wire

Apart from selling produce that is popular in former Soviet countries, these stores represent a marketing opportunity for Alex Naumovych, a loan officer at Draper and Kramer Mortgage Corporation. Borrowers have called me from seeing my advertising in the stores and a couple of Realtors, too.”. trillion in 2021. trillion in 2021.

Marketing 394
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Study: Real estate firms thrive on repeat and referral business

Housing Wire

On the flip side, interest generated from traditional open houses declined from 2018, according to the National Association of Realtors ’ 2021 Profile of Real Estate Firms. In 2018, 1% of surveyed brokerages said their business came from open houses. million in 2020 as compared to a median of $5.3 million in 2018.

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Black Americans still face massive housing barriers

Housing Wire

Nationwide, Redfin reported that 16% of Black Americans who apply for mortgages are rejected, compared with 7% of white Americans. “Black people who succeed in buying a home have to be Superman or Superwoman,” said Bryan Greene, vice president of policy advocacy for the National Association of Realtors.