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Better narrows loss in 2023, aims to reach profitability soon

Housing Wire

the parent of digital lender Better.com , narrowed its net loss between the third and fourth quarters of 2023 by more than 80%, driven by expense cuts to its platform and marketing efforts. Going forward, Better is focused on driving market share and reaching profitability in the medium term. Better Home & Finance Holding Co. ,

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NAMB partners with Roomvu on digital marketing efforts

Housing Wire

The National Association of Mortgage Brokers (NAMB) announced a partnership with artificial intelligence (AI)-based video marketing platform Roomvu to provide mortgage brokers with marketing tools. Their innovative marketing technology is easy to use and is proven to move the needle in our industry.

Marketing 387
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This growing IMB aims to capture leads through its proprietary tech, not agent referrals

Housing Wire

To get there, Cliffco, which has been in business since 1987, is going after the non-qualified mortgage ( non-QM ) market and investing in tech to get in front of buyers and non-agent referral partners. On the non-QM side, only 3% of the market has been penetrated. But we’re heading into different segments of the ocean.

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Finaya Unifies Home Buying and Selling, Mortgage, Insurance, Title and Closing Services

Appraisal Buzz

Technology firm Finaya has launched an AI-based homeownership marketplace super-app that integrates home buying and selling, mortgage, insurance, title, closing and other related services supported by a marketplace of on-demand realtors, loan brokers, lenders and service providers.

Insurance 195
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Surefire CRM error results in 600K errant, unsolicited messages: sources

Housing Wire

Because of an apparent error made by staff at ICE Mortgage Technology ‘s Surefire customer relationship management (CRM) platform, more than 600,000 emails and texts were sent without permission to real estate agents, business partners and past clients of loan officers around the country.

Clients 408
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Yoga and a mortgage? Guaranteed Rate has a new app for that

Housing Wire

More than a mortgage app Developed by the company’s in-house technology team, the Rate App took two-and-a-half years to bring to market and an investment of “millions of dollars,” Ciardelli said, though he declined to provide a specific figure. Users are “cookied” to the loan officer who shares the app with them, Ciardelli explained.

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Some lenders won’t survive the purchase mortgage market of 2022

Housing Wire

A seasoned retail and commercial banking salesman in Fort Wayne, Indiana, the 39-year-old Woodward joined Interfirst Mortgage as a loan officer in October 2020 after a recommendation from an old college friend. But Woodward struggled to originate purchase loans. “I Without that being built, I was starting from scratch.

Mortgage 522