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5 best practices for improving the home equity lending experience

Housing Wire

With soaring home prices and mortgage rates putting a damper on the market for new home loans and refinancing options, it’s a challenging time for homebuyers and lenders alike. And that offers an incredible opportunity for banks and non-banks alike to improve their digital channels to better support home equity lending.

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Here’s how a mortgage coaching platform wants to carve out a niche in a competitive market

Housing Wire

To take advantage of the shifting market, two key areas that loan originators should be focusing on are “nurturing and cementing relationships with preapproved borrowers,” said Tim Braheem, founder and chief content creator of The Loan Atlas.

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LoanPASS integrates with proptech company, Uplist

Housing Wire

Miami-based fintech provider LoanPASS integrated Uplist ’s suite of home-shopping tools into its pricing engine, the company announced in November. The partnership will boost loan officers ’ capacity to deliver personalized, efficient and tech-powered solutions directly to their clients and agents.

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Opinion: The role of the LO will soon be very different

Housing Wire

Several historic events over the past few years have brought seismic changes to the way the mortgage lending industry operates. Today, as we face what appears to be the beginning of a modest recovery in the marketplace, we can see the effect of those events in the way mortgage lending has changed forever.

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The role of borrower data in today’s housing market

Housing Wire

HousingWire recently spoke with Dan Catinella, chief lending officer at Total Expert, about how Customer Intelligence technology is improving deal flow and pushing the customer experience into the 21st century. . The best tools will allow lenders to be innovative in how they target prospects and engage with current customers. ???.

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Successful mortgage lending starts with superior customer service

Housing Wire

What happens when borrowers can’t or won’t walk into a lending branch? HousingWire recently sat down with Insellerate CEO Josh Friend to discuss that very question and what strategies retail lenders should look to adopt from direct-to-consumer lending. Retail lenders originate loans through their in-person retail branches.

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Guaranteed Rate appoints two new executives

Housing Wire

CJ Rose was promoted to the role of executive vice president of growth and acquisition, while Chris Hutchens was hired as producing area manager for North Carolina and senior vice president of mortgage lending. Additionally, he will provide management and mentorship to other loan officers at Guaranteed Rate.