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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

The firm describes TomAI as a “version of ChatGPT trained on 20+ years proven-effective real estate strategy from hundreds of the industry’s leading coaches and thousands of market-dominating agents.” A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. or 8 p.m.”

Tools 342
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Despite industry headwinds, Real believes it can continue growing agent count

Housing Wire

The coming changes that Poleg referenced are the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement. Under the Private Label programs, teams and independent brokerages can join Real, use all of the firm’s tools and resources, and maintain their own brand identity.

Agents 424
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

In addition to the monetary award, Real has also agreed to implement business policy changes as part of the settlement, including “clarifications about the negotiability of commissions, prohibitions on claims that buyer agent services are free, and the inclusion of listing broker compensation offers in communications with clients.”

Brokerage 379
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NAR “sets the record straight” on commissions

Housing Wire

After months of plaintiffs’ lawyers in commission lawsuits claiming that the National Association of Realtors sets real estate agent commissions, the trade group finally decided to, in its words, “set the record straight.” The internet can be a tool, but it is not a replacement for the essential services agents who are Realtors provide. “The

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Lynn Walsh, Top Producing REALTOR® Joins Lamacchia Realty

Lamacchia Realty

With Lynn comes local expertise of her hometown in Lunenburg where she has been the number one REALTOR since 2019, and all surrounding areas in north central Massachusetts. Along with being extremely motivated, Lynn is energetic, warm, and straight forward with her clients and never misses a detail.

Realty 74
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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years. During these meetings, you can explore how agents might better utilize the brokerage’s resources — be it marketing support, technology tools or training modules — to maximize their independent initiatives.

Agents 425
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Agent vs. REALTOR®: Why the Difference Matters

Lamacchia Realty

AGENT VS. REALTOR: WHY THE DIFFERENCE MATTERS Often, we hear the terms “real estate agent” and “REALTOR ®” being used synonymously. What many consumers don’t realize is there are some key distinctions of a REALTOR® that will benefit them in their real estate endeavors. What is NAR?