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14 spooktacular Halloween real estate marketing ideas

Housing Wire

The leaves are starting to turn, kids are back in school, and the fall real estate market is in full swing. We’ve compiled our top Halloween real estate marketing ideas as a fun way to spice up your lead generation and set yourself apart from your competitors.

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How to become a part-time real estate agent & get clients — fast

Housing Wire

Watch any of the glamorous pseudo-reality real estate shows on TV, and you might be tempted to become a part-time real estate agent. In my first few years in real estate, I regularly logged 50+ hour weeks. As a real estate coach, I hear this question all the time. The short answer is yes!

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Opinion: How real estate will come back stronger

Housing Wire

The latest tumult in real estate feels like our world has been turned upside down yet again. This is real estate’s moment to become even more anti-fragile. This means we will need to have more marketing materials and visible proof of our accomplishments that appeal to buyers. We need to own it, too.

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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. That’s where real estate testimonials come into play. The good news is that most clients are excited to share their positive experiences. Target your messaging to each audience.

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AgentCoach.AI is deploying bots to train real estate agents

Housing Wire

AgentCoach.AI , an AI-powered real estate coaching company, is launching a new training platform for real estate agents. Users can access AI bots designed to assist agents with general real estate knowledge, sales, marketing , negotiation and motivation.

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Anthony Lamacchia talks marketing tactics and the future of real estate

Housing Wire

Collins and Lamacchia discuss the latter’s upbringing and career path, from working for a family business to carving his own path into real estate. College was never in the cards for Lamacchia, so the CEO launched his real estate career after finishing high school.

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Real Estate Referral Fees: The Ultimate Guide for 2024

Housing Wire

Here’s our complete guide to sending and receiving real estate referrals and earning more money this year. We’ll break down everything you need to know about real estate referral fees, including how they work, typical referral fee rates, how to draft and manage referral agreements, and how to develop a successful referral network.