Housing Wire

NOVEMBER 21, 2023

Personalized customer engagement: Making every client feel like a VIP Imagine having a magical marketing genie by your side. With AI, you can create super personalized marketing campaigns that resonate with your clients on a whole new level. Plus, AI ensures that the leads you get are more likely to convert into clients.

Real Estate Agent 450

Real Estate Agent Real Estate Agents Clients 450

Housing Wire

MARCH 30, 2021

Home price indices are valuable tools to help lenders understand trends and changes in the housing market. Last year, the industry relied on data more than ever before, and learned a lot about how data and analytics can quickly, safely and securely ensure consistency in markets.

Tools 397

Tools Modernization Housing Market Real Estate 397

Housing Wire

APRIL 17, 2024

Many originators in high-priced housing markets cite financial advisers as pivotal partners, and certain financial planners have started to more openly embrace reverse mortgages as a tool to help protect their clients against market forces and other potential losses. But this take is not universal.

Property Taxes 399

Property Taxes Mortgage Tools Clients 399

Housing Wire

SEPTEMBER 20, 2023

When it comes to keeping in touch with your clients, consistency is key. At the same time, your touch points should be authentic and help you build and nurture client relationships beyond the transaction. Friend your past clients, stay engaged and be supportive, but don’t stalk them. The possibilities are endless.

Real Estate 347

Real Estate Client Relationships Clients Business 347

Housing Wire

APRIL 11, 2024

The housing market is in a distinct position where, despite mortgage rates , demand still far outpaces supply and prices remain at record highs. I once had a client pay me one of my favorite compliments I have ever received. It’s one less thing people have to wonder or worry about. I’ll share an example.

Real Estate 289

Real Estate Real Estate Agent Clients Agents 289

Housing Wire

APRIL 20, 2023

The HW Marketing Leaders award celebrates the industry’s most innovative and influential marketing minds who are continuing to help their organizations grow and flourish. ” — Kasia Stephenson , vice president and director of marketing, at Sierra Pacific. “Don’t ever take your clients for granted.

Marketing 303

Marketing Housing Market Real Estate Tools 303

Housing Wire

FEBRUARY 27, 2024

SmartZip at-a-glance SmartZip key specs SmartZip pricing SmartZip pros & cons SmartZip features Smart Data Market Pulse Smart Targeting Reach 150 Other SmartZip tools SmartZip Alternatives How SmartZip compares Who is SmartZip best for? Then, it deploys marketing campaigns on your behalf. Summary How does SmartZip work?

Advertising 353

Advertising Real Estate Tools Sellers 353

Housing Wire

MAY 18, 2022

HousingWire recently spoke with Christian Mills, head of Financial Advisor Relations at Reverse Mortgage Funding, about the ways a reverse mortgage can create a stable cash flow for homeowners in the midst of a volatile housing market. What can lenders do to dispel this common misconception with their clients?

Mortgage 391

Mortgage Clients Insurance Tools 391

Housing Wire

OCTOBER 13, 2023

Visibility: Making your presence known In a down housing market , it goes without saying that visibility is crucial. Your prospective clients need to know hat you’re a real estate agent and you’re still an active player in the field. Read about what’s going on in the market.

Real Estate Agent 461

Real Estate Agent Real Estate Agents Marketing 461

Housing Wire

MAY 29, 2024

We are in a rising-cost housing market and this is a time when consumers should be really leaning into the expertise of an agent, but we have messaging out in the world that is kind of devaluing the agent. That could be additional staging services, helping prep the home for going to market, or creative marketing solutions.

Agents 301

Agents Real Estate Agent Real Estate Clients 301

Housing Wire

OCTOBER 4, 2021

Over half of Realtors said that social media was their top lead-generating technology tool, according to a new survey report from the National Association of Realtors. Other top lead generating tools included customer relationship management (31%) and MLS sites (28%).

Realtors 458

Realtors Agents Technology Brokerage 458

Housing Wire

FEBRUARY 16, 2024

We also like to build our own technology and develop tools and products that give our LOs an advantage in the field and enhance the experience with our customers. That allows us to turn our clients into cash buyers, which will be very relevant as the housing market heats up. That’s why we started NAF Cash.

Loan Officers 369

Loan Officers Retail Clients Real Estate Agent 369

Housing Wire

MARCH 16, 2021

For the past few years, low mortgage rates have fueled a housing market so hot that even a pandemic couldn’t derail purchase originations. The tool offers a comprehensive response to tax amounts for properties within the United States. What we needed was a tool that was going to work,” Plaza EVP of operations Ed VanDuren said.

Property Taxes 371

Property Taxes Tools Clients Lending 371

Housing Wire

JANUARY 17, 2024

1 With over 12,000 Americans turning 65 every day in 2024, this burgeoning market will undoubtedly continue to bring more buyers and sellers to the table over the next decade. The HECM for Purchase is not a refinancing tool; it is not akin to a Home Equity Line of Credit ( HELOC ).

Finance 418

Finance Real Estate Agent Real Estate Insurance 418

Housing Wire

FEBRUARY 20, 2024

Today, a mortgage lender must have scalability in its operation, an ability to pivot quickly to meet changing market conditions and client needs, a well-designed technology stack and, above all, a keen sense of what its customers and the marketplace truly want from them.

Loan Officers 355

Loan Officers Technology Lending Tools 355

Housing Wire

DECEMBER 15, 2020

Unlike other branded real estate groups, Forbes Global Properties is not merely a listing tool for agents — it offers direct and measurable access to potential high-net-worth buyers through Forbes’ worldwide media penetration.”. How to gain more listing visibility in a shifting housing market. Presented by: Apartments.com. .

Brokerage 352

Brokerage Real Estate Housing Market Sellers 352

Housing Wire

SEPTEMBER 29, 2021

Everyone here is unique, likes to show that side to our clients and wants the people who work with us to see that and view us as a friend. The broker leverages tools, like the newly redesigned pricing calculator, to increase the speed of the game throughout their business and relay information with incredible certainty.

Mortgage 331

Mortgage Tools Clients Technology 331

Housing Wire

JUNE 19, 2023

Historically, though, professionals let their clients go after the transaction is complete rather than building a moat around the client that assures future transactions. The newest prop tech applications to moat the client relationship are home management tools. Give customers one place to manage their home.

Real Estate 271

Real Estate Business Clients Client Relationships 271

Housing Wire

MAY 22, 2023

Operating as a SaaS, Setpoint’s backend platform provides streamlined workflow tools including document collection and verification, automates manual closing processes and boosts transaction throughput. In December, Setpoint raised $43 million in a Series A round led by Andreessen Horowitz (a16z).

Real Estate 330

Real Estate Tools Clients Housing Market 330

McKissock

DECEMBER 28, 2021

Are you wondering what the best clients to work with are to advance your real estate career? One of the worst nightmares of any real estate agent – whether beginner or experienced – is dealing with difficult clients. Access a large client pool. Property prices in such markets are too high for regular people.

Real Estate 104

Real Estate Clients Investors Real Estate Agent 104

Housing Wire

MARCH 25, 2021

Like every department within housing, marketing teams across the country were forced to re-strategize and tailor their programs to accommodate the changing climate of 2020. The HW Marketing Leaders make up the best and brightest minds in marketing within mortgage lending, servicing and real estate.

Real Estate Agent 310

Real Estate Agent Clients Tools Real Estate 310

Housing Wire

JANUARY 13, 2023

This article is part of our 2022 – 2023 Housing Market Update series. After the series wraps, join us on February 6 for the HW+ Virtual 2023 Housing Market Update. They can also perform post-project audits that now more than 52% of building companies rely on to assess budget, timeline and client feedback.

Marketing 436

Marketing Contracts Supply Chain Project Management 436

Housing Wire

AUGUST 31, 2022

Lenders and applicants alike rely on powerful tools and technology that increase transparency and create ease, speed and convenience. From there, lenders can work with their clients to increase credit scores and lower long-term financing costs, building trust along the way. That’s a savings of $40,000 over the life of the loan.

Mortgage 303

Mortgage Clients Loan Officers Finance 303

Housing Wire

FEBRUARY 28, 2021

Despite low inventory, the housing market is expected to remain strong in 2021 due to low mortgage rates. And with this housing boom will come even more questions from homeowners who want to know their housing options. One of the biggest mistakes housing professionals make is not keeping in touch with past clients.

Real Estate 403

Real Estate Brokerage Valuation Clients 403

Housing Wire

FEBRUARY 18, 2021

“This new integrated experience will help shoppers better understand the relationship between still photos and the layout of the house, provide a better sense of the space and home features, and improve the overall shopping experience.”. How to gain more listing visibility in a shifting housing market.

Agents 339

Agents Tools Housing Market Buyers 339

Housing Wire

MARCH 13, 2023

The rollercoaster ride the housing market has been on for the last three years has ended. Instead of twists and turns, we believe the market will surprise us this year… simply by being boring. In a boring market, it’s more important than ever to stand out from the crowd. We want to show you how to do just that.

Insurance 302

Insurance Clients Business Marketing 302

Housing Wire

MAY 31, 2022

Real estate professionals are faced with many challenges as the housing market responds to a period of uncertainty. By working with more precise tools, industry professionals will gain important insights to both maintain a competitive edge in the current market and position themselves for future success.

Modernization 325

Modernization Real Estate Clients Investors 325

Housing Wire

MARCH 14, 2024

Knowing where the housing market is headed broadly allows us to stay ahead of the curve and make the right kind of decisions around legacy tools we’ve been using. We started using AI tools as early as 2017, we were early AI players and one of the first platforms to use it.

Real Estate 334

Real Estate Sellers Buyers Tools 334

Housing Wire

NOVEMBER 23, 2022

The seller, who struggled to find a buyer in a cooled down housing market, agreed to deposit a lump sum payment into an escrow account at closing – ultimately saving Davis $6,900 in monthly payments in the first two years. It does take education from LOs to clients as well setting realistic expectations,” he said.

Buyers 463

Buyers Marketing Sellers Loan Officers 463

Housing Wire

OCTOBER 25, 2023

Long known for its salaried compensation for agents, Redfin is trying a new pay model in two of the nation’s largest housing markets to help boost its market share.

Agents 351

Agents Real Estate Tools Investors 351

Housing Wire

JANUARY 5, 2021

How to gain more listing visibility in a shifting housing market. As real estate professionals strategize on how to do business in 2021’s competitive, fast-paced housing market, they’ll discover the need for better tools to market their listings. Presented by: Apartments.com.

Property Management 296

Property Management Housing Market Real Estate Tools 296

Housing Wire

DECEMBER 3, 2021

Lenders need to be mindful that clients don’t purchase homes often and using acronyms to describe the program, terms or process can create confusion. I never want to lose sight that I own the client and the experience. HousingWire: What do you think will be t he big themes for the housing market in 2022?

Inventory 382

Inventory Loan Officers Clients Mortgage 382

Housing Wire

MARCH 23, 2022

David Peskin: As we all know, the housing market is booming right now. Available to clients aged 55 and older (in select states), this product allows eligible homeowners to tap into more of their home equity sooner rather than later with lower upfront costs.

Mortgage 351

Mortgage Clients Business Training 351

Housing Wire

JUNE 30, 2021

And due to today’s booming housing market, they’re having to do even more. CF Wholesale provides brokers with the resources and technology to drive their business and serve their clients. At CF Wholesale, we give them the tools to self-serve. Sometimes they just get it done faster when they do it themselves.”.

Technology 311

Technology Clients Lending Business 311

Housing Wire

JUNE 14, 2023

Non-QM loans can lead to more referrals The current housing market has necessitated a new approach for mortgage professionals who want to increase the number of loans on their desks. Non-QM loans allow originators to serve a largely untapped market and expand their offerings to realtors and borrowers.

Technology 308

Technology Clients Business Mortgage 308

Housing Wire

MAY 10, 2021

The severe lack of inventory in today’s housing market has been a source of stress for home buyers and real estate agents alike. HousingWire sat down with Realtor.com CEO David Doctorow to learn how agents and brokers can alleviate some of the frustrations their clients are facing.

Real Estate Agent 395

Real Estate Agent Real Estate Agents Marketing 395

Housing Wire

FEBRUARY 17, 2021

For those of us who have been in the mortgage industry for any length of time, we understand the complexities surrounding guidelines, the importance of staying up to date on key changes within the industry and how our communication to both our clients and partners is imperative in order to build and maintain relationships.

Tools 457

Tools Lending Modernization Mortgage 457