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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Opinion: In a digital world, do real estate agents serve a purpose?

Housing Wire

In a world enamored with all things digital and AI , one would think that real estate agents don’t serve any purpose, but it’s totally untrue. Moreover, the concept remains a central theme of some arguments contained in the plethora of lawsuits that are now carpet bombing the real estate industry.

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As insurance costs rise, real estate agents have more buyer concerns to assuage

Housing Wire

As recently as five years ago, homeowners insurance was certainly not top of mind for most homebuyers and their real estate agents , but the rapidly rising cost of insurance premiums is changing that. The rate increases are dramatic,” said Thompson, who previously worked as a Keller Williams agent for 17 years.

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Why there are so few real estate agents of color

Housing Wire

Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. James Dunn of eXp Realty surprised a client with his answer to their question, “You’re white, right?”. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”.

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Are homebuilders burning bridges with real estate agents?

Housing Wire

Real estate agent Alanna Strei’s client wanted to check out “Tesoro Vista Del Sur,” 134 newly built townhouses in the Ocean View Hills area of San Diego. Exclusive access to the HW+ Slack community and virtual events. The post Are homebuilders burning bridges with real estate agents?

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How to host real estate events to turn friends into customers

Housing Wire

That first party led Dillard to meeting some of her first friends in the area, and some of her first real estate clients, too. Here are Dillard’s 5 tips for hosting events in your community to help build your business. Build your database These events can serve as a direct way to build your database of contacts.

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Recruiting real estate agents: A complete roadmap for 2024

Housing Wire

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. To help, we put together this guide to walk you through our nine-step system to recruit, nurture, and retain producing agents in 2024. They listen.