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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. Set, and stick to, client retention goals. Repeat client business doesn’t happen by accident.

Clients 244
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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Check out Wise Pelican Typically, you’d mail the just sold letter to homeowners who live around a property you just helped your client to sell. Buyer’s agents who can find their clients a home that’s not even on the market are instant heroes. Send this letter to apartment complexes and past rental clients you’ve worked with.

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CubiCasa Launches New Features for its Property Data Mapping  

Appraisal Buzz

Additionally, it serves as a printable resource for open houses, enriching the buyer’s and seller’s experience with valuable insights into the property. In developing these new products, we wanted to make it easier than ever for users to deliver more value to their clients.

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Brokerage uses VR to get consumers inside houses that haven’t been built yet

Housing Wire

This system uses virtual reality technology which allows clients to be put in a virtual representation of a property that hasn’t been built yet. This project has been in development for just over a year, and now gives potential homebuyers the chance to tour a home that hasn’t been built yet with its virtual reality technology.

Brokerage 544
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Precision Marketing from CoreLogic gives lenders and servicers deep insights into their customer’s intent

Housing Wire

Precision Marketing was developed as a way for lenders and servicers to cross-sell and up-sell to their existing client base, growing their wallet share via extensive CRM enrichment. The company has CLIP’d every parcel of land in the U.S. Detailed intelligence on their customer base.

Marketing 243
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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

Mortgage pros have closely monitored the commission lawsuit developments since a Kansas City, Missouri jury determined that NAR, HomeServices of America , and Keller Williams conspired to inflate or maintain high commission rates through NAR’s so-called Participation Rule. Caccia said that 80% of his business comes from buyers’ agents.

Buyers 504
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Four ways real estate agents and brokers can leverage artificial intelligence

Housing Wire

Their all-in-one platform allows agents to send out mailers to leads at scale, with personalized copy developed by AI and hand-written notes produced by robots. Automating client engagement Lead engagement is another crucial element of any real estate business. One example of a company looking to crack the lead gen code is Addressable.