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NAR magazine devotes space to reverse mortgages and seniors

Housing Wire

The official magazine for the National Association of Realtors (NAR) recently touched on the topic of reverse mortgages, mentioning products such as the Home Equity Conversion Mortgage (HECM) for Purchase (H4P) and addressing topics like the desires of baby boomers to age in place in their homes.

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How to build a comprehensive real estate online presence

Housing Wire

First impressions matter, especially in the luxury real estate market. A well-designed and captivating digital platform instantly conveys professionalism, credibility and exclusivity — and the opposite can turn customers away. Prioritize the inclusion of engaging and informative articles related to luxury real estate.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Get more real estate buyer leads in 2024

Housing Wire

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life.

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Real estate agents, here’s how to provide exceptional real estate service at scale

Housing Wire

One of the passions that has spanned my career in its entirety is creating exceptional experiences — for agents and their clients, our brokerage staff and anyone who interacts with our brand. At The Agency, we have a unique position as both a real estate brand and a lifestyle brand. We make great impressions.

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Opinion: Here’s what people are getting wrong about real estate commissions

Housing Wire

I recently read editorials and articles by such esteemed publications as The Economist , Entrepreneur Magazine , and The Wall Street Journal concerning the antitrust real estate commission lawsuits. The writer then goes on to say “agents must adapt and find new ways to provide value to their clients.

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Side’s Guy Gal on championing the high-volume real estate agent

Housing Wire

It became very obvious that you had this segment of real estate professionals that was unlike most others,” said Gal, who launched San Francisco-based Side in 2017 with Edward Wu and Hilary Saunders. Guy Gal CEO at Side. “It When we looked at the industry, every brokerage that existed served the 1.3