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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

Real estate coach Tom Ferry is launching a new artificial intelligence (AI)-powered chatbot that is specifically designed for real estate professionals. A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. The full launch of the tool was announced in February at a Tom Ferry coaching event in Orlando.

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Top Realtor Xio Sandoval to speak at Spring Summit

Housing Wire

That’s why we’ve invited Xio Sandoval, a top Century 21 Realtor, to speak at our Spring Summit on March 4. 1 agent in gross closed commissions for the Montebello Board of Realtors for five consecutive years. Sign up for HW+ membership here , or get event-only access for your company or team here.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Equipped with the right real estate marketing tools, you’ll save time, scale faster, and attract more clients — all without having to learn 40 new complicated skills and programs. Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients.

Tools 411
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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. And thankfully, engaging with your audience has never been easier.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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SoftPro unveils ClosingsLIVE, its closings communication portal

Housing Wire

The platform grants authorized parties secure access to order status, documents, and milestones, catering to the demands of clients and all transaction participants. “ClosingsLIVE is a gamechanger app for SoftPro customers and the clients they serve,” Patrick Hempen , SoftPro’s chief customer officer, said.

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NAR’s Kenny Parcell resigns after sexual harassment allegations

Housing Wire

Two days after a New York Times exposé of alleged sexual harassment and a culture of fear at the National Association of Realtors , President Kenny Parcell announced his resignation. Parcell was called out for alleged sexual harassment by 16 of the more than two dozen current and former NAR employees interviewed by the Times. “I

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