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Mortgage tech firm TRAiNED hires two executives from Sales Boomerang

Housing Wire

Mortgage tech firm TRAiNED Inc. hired two executives as it looks to take the company to its next phase of development. TRAiNED named Mark Cunningham, a co-founder of Sales Boomerang , as its new CEO. It aims to save clients an average of 15 hours per week on labor.

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How to become a luxury real estate agent

Housing Wire

If you’re known in your market as the expert who successfully sells properties between $1 to $3 million, how do you start getting clients looking for homes valued at $10 million+? Develop in-depth knowledge, showcase your expertise, and position yourself as the go-to authority in that property or market niche. Visit Agent Image 3.

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10 ways to use virtual reality technology in your real estate business

Housing Wire

Real estate agents can utilize VR to create interactive and engaging platforms that allow buyers to navigate properties virtually, gaining a comprehensive understanding of their layout, design and spatial qualities. Interactive virtual tours In contrast, interactive virtual tours offer a highly engaging and immersive experience for clients.

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Brokerage executives double down on their lead generation strategies

Housing Wire

To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates. Meanwhile, a customer relationship management system, along with experts in marketing, sales and other areas, are designed to support these teams, he said. “If

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United Wholesale Mortgage’s program Boost helps independent mortgage brokers connect with borrowers

Housing Wire

Intuitive technologies developed and built by experts in both mortgages and technology can drive efficiency, reliability and profitability when paired with exceptional customer service. We keep our ears to the ground and are always ready to pivot, find a solution and develop technologies our clients need to have a competitive edge.”.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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14 indispensable AI tools for real estate agents

Housing Wire

While ChatGPT has become a go-to tool for many of us, predictive analytics tools offer a more efficient, data-driven approach to generating new client leads. Called RAIA, Offrs AI chat tool uses conversational AI trained by licensed agents to qualify leads for you.