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Cloudvirga’s POS platform provides loan officers with everything they need to prepare a loan in minutes

Housing Wire

Cloudvirga’s platform solves for both by creating the best experience for borrowers and loan officers. Cloudvirga’s POS is an experience-driven platform that gives lenders access to the tools they need in an easy-to-use, responsive UI. Cloudvirga is here to help capture and retain the market you need and deserve.”.

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Opinion: How marketing automation saved an LO’s business

Housing Wire

When mortgage lenders are talking about compliance in loan origination or mortgage servicing, the worst case can be pretty bad, so we often see companies investing heavily in the best tools. Mike is an experienced mortgage loan officer. Without marketing automation, he probably would have been right. Not anymore.

Business 406
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AI will be a supercharger for loan officers: Blend CEO

Housing Wire

And, in the mortgage industry, AI will play an instrumental role in helping loan officers to be more efficient, according to Nima Ghamsari , Blend ‘s co-founder and CEO. of the total market originations in the second half of 2022, up from 14.5% We are growing market share a lot right now and helping our customers a lot.

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NAMB partners with Roomvu on digital marketing efforts

Housing Wire

The National Association of Mortgage Brokers (NAMB) announced a partnership with artificial intelligence (AI)-based video marketing platform Roomvu to provide mortgage brokers with marketing tools. Their innovative marketing technology is easy to use and is proven to move the needle in our industry.

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Here’s how a mortgage coaching platform wants to carve out a niche in a competitive market

Housing Wire

To take advantage of the shifting market, two key areas that loan originators should be focusing on are “nurturing and cementing relationships with preapproved borrowers,” said Tim Braheem, founder and chief content creator of The Loan Atlas.

Mortgage 374
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Guaranteed Rate appoints two new executives

Housing Wire

Guaranteed Rate is ready to help high performance producers take their business to the next level. In his new role, Hutchens will oversee a top-ranked book of business in North Carolina. Additionally, he will provide management and mentorship to other loan officers at Guaranteed Rate.

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These LOs are TikTok sensations. They call a potential ban “unfortunate”

Housing Wire

It may be counterintuitive, but loan officer Scott Betley, a 32-year-old TikTok sensation , says he isn’t worried about a potential U.S. Betley, who has more than a decade of experience helping first-time and move-up buyers, joined NFM Lending as a loan officer in 2021. TikTok is probably 40% to 45% of my business.”