Housing Wire

FEBRUARY 26, 2024

Ahead, we list the best real estate marketing companies to help you grow your business. Whether you’re looking to build a custom website, launch effective email campaigns, enhance your social media presence or manage your client communications more effectively, these real estate marketing companies can help you do it.

Real Estate 349

Real Estate Business Real Estate Agent Marketing 349

Housing Wire

APRIL 15, 2024

When asked about the language they use to discuss how buyer and seller agent commissions are paid, some of the most common responses included stressing that commissions are and always have been negotiable, and that if the National Association of Realtors’ settlement is approved, some practices may change, but many things are currently unknown.

Inventory 364

Inventory Agents Real Estate Sellers 364

Housing Wire

MAY 30, 2024

BR: This really came out of decades of being in the mortgage business. When I originated loans, there were a certain number of people that just didn’t need an agent — because the buyers and sellers knew each other in some fashion. Most loan originators who do a decent amount of business, they happen to help people doing this.

Real Estate Agent 347

Real Estate Agent Real Estate Sellers Agents 347

Housing Wire

NOVEMBER 20, 2023

Real estate agents are facing a contracting issue that could seriously upend the traditional housing landscape. Under current guidelines, sellers pay a 5-6% commission on a sale which is split between the buyer and listing agents. Enter the savvy seller. But what happens if consumers pivot away from buyer agents altogether?

Agents 380

Agents Buyers Real Estate Agent Loan Officers 380

Housing Wire

FEBRUARY 28, 2024

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2024. This is why creating an avatar of your ideal client and creating content for them (and only them) should be your primary goal on social media. Visit Coffee & Contracts 3.

Real Estate 397

Real Estate Marketing Tools Contracts 397

Housing Wire

APRIL 24, 2024

While the real estate industry is forever in flux, one constant is that it’s a relationship business. One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. Automated lead nurturing helps you consistently follow up with every client. Wondering how?

Real Estate 335

Real Estate Clients Tools Contracts 335

Housing Wire

MARCH 29, 2024

The first change is that MLS PIN is agreeing to obtain certificates from their seller clients saying that they understand that MLS PIN does not require sellers to offer compensation to buyer brokers and that sellers are not required to compensate the buyer’s broker even when asked to by the buyer.

Sellers 406

Sellers Real Estate Buyers Contracts 406

Housing Wire

MARCH 13, 2024

While ChatGPT has become a go-to tool for many of us, predictive analytics tools offer a more efficient, data-driven approach to generating new client leads. If you want seller leads and already have a CRM you love, Offrs + RAIA is an excellent choice. Need more examples?

Real Estate Agent 352

Real Estate Agent Tools Real Estate Agents 352

Housing Wire

FEBRUARY 27, 2024

SmartZip uses predictive analytics to pinpoint likely sellers from 6 to 18 months in advance, offering a huge advantage in today’s low inventory market. Use AI-powered lead generdation to identify high-priority sellers. Reach 150 captures your clients’ positive reviews and showcases them to your contacts across the web.

Advertising 353

Advertising Real Estate Tools Sellers 353

Housing Wire

FEBRUARY 14, 2024

If you’re known in your market as the expert who successfully sells properties between $1 to $3 million, how do you start getting clients looking for homes valued at $10 million+? How do you convince the sellers of $15 million homes to work with you? Visit Coffee & Contracts 2. Visit Agent Image 3.

Real Estate Agent 370

Real Estate Agent Real Estate Agents Luxury Properties 370

Housing Wire

FEBRUARY 9, 2024

Our comprehensive guide to the best real estate marketing tools provides you with a helpful assortment of easy-to-use, effective marketing products to turn your business into a revenue engine in 2024. We know — you didn’t get into real estate for the love of marketing or tech.

Tools 411

Tools Real Estate Marketing Real Estate Agent 411

Housing Wire

NOVEMBER 23, 2022

What helped Erica Davis, a loan originator at Guild Mortgage , in the current high-rate environment is a seller-funded temporary 2-1 rate buydown. In a high-rate environment, lenders call the temporary rate buydown a win-win strategy for both sellers and buyers when used appropriately. in the second year.

Buyers 463

Buyers Marketing Sellers Loan Officers 463

Housing Wire

FEBRUARY 27, 2024

District Court for the Western District of Missouri , the lawsuit is named after its lead plaintiff, Maryland home seller Daniel Umpa. Due to how HomeServices and its affiliates handle their client contracts, if a dispute arises, each client is entitled to individual arbitration of their claims.

Realty 353

Realty Real Estate Law Brokerage 353

McKissock

JULY 6, 2022

The reality, however, is many agents struggle to properly set and manage the client’s expectations of how the chaos is going to work and how the process is going to play out. Managing client expectations is critical, and sadly, often overlooked as part of the agent/client relationship. As agents, we know better.

Clients 87

Clients Real Estate Contracts Sellers 87

Housing Wire

NOVEMBER 2, 2023

These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales. Market Leader’s unique approach focuses on nurturing leads for long-term client relationships, so it’s great for a solo agent who’s just starting to build their email list.

Real Estate 345

Real Estate Real Estate Agent Tools Agents 345

Housing Wire

MAY 3, 2024

But despite the uncertainty and the soon-to-beimplemented business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement , RE/MAX leaders are confident in the brokerage’s ability to succeed in this changing environment. annualized decline in U.S. and Canada to 64,322 agents.

Agents 324

Agents Real Estate Training Buyers 324

Housing Wire

JANUARY 10, 2024

Success depends on how well (and how quickly) you can combine your own marketing skills with the right tools and support systems out there to help you convert leads into clients. SmartZip primarily benefits experienced listing agents, yet any agent willing to nurture seller leads can thrive with this platform.

Real Estate 323

Real Estate Real Estate Agent Tools Agents 323

Housing Wire

NOVEMBER 16, 2023

Demonstrating you have a keen understanding of the whole client journey — from staging and listing to settling into a brand-new home — will give you a competitive advantage. Create interactive polls on platforms like Instagram stories and posts to boost engagement and better understand your client’s preferences.

Real Estate 363

Real Estate Marketing Real Estate Agent Tools 363

Housing Wire

MARCH 15, 2024

Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down. NEXA has always been focused on purchase loans , which means some of its LOs do significant business with buyers’ agents.

Buyers 498

Buyers Agents Mortgage Real Estate Agent 498

Housing Wire

APRIL 16, 2024

In business, we use proper language and leave the LOLs for after-hours. Use real words to do real business. 1 for texting in business : “OMG, I was ROFL when my BFF told me, TBH, about her date last night. Respect the clock and save business conversations for business hours. This also applies to time zones.

Real Estate Agent 344

Real Estate Agent Real Estate Agents Business 344

Housing Wire

DECEMBER 8, 2023

Ultimately, every homebuyer prospect, every contract and every negotiation is different, but your value should be consistent for all situations and clients. In fact, you will become known as a true professional and receive repeat and referral business as a result of doing the best job possible for your clients.

Clients 383

Clients Real Estate Inspection Buyers 383

Housing Wire

NOVEMBER 15, 2023

The point being, there’s no consensus among real estate agents and brokers regarding what happens next, how the industry should respond or even how agents should talk to clients. And you eliminate the current buyer agent comp system (sellers pay) and the consumer will really suffer.” “We We wanted to hear from them.

Realtors 367

Realtors Agents Real Estate Real Estate Agent 367

Housing Wire

NOVEMBER 9, 2023

When you list two homes per month, you will automatically attract buyer business as well, so focus on listings. Contact both people you already know as well as those you don’t know People you know are past clients, people in your sphere of influence and real estate agent referrals. People you don’t know are everyone else.

Real Estate Agent 361

Real Estate Agent Real Estate Agents Open Houses 361

Housing Wire

MAY 6, 2024

The law at the center of the suit came into effect on July 1, 2023, and it “generally restricts the issuance of government contracts or economic development incentives to, or real property ownership by, foreign principals, which are certain individuals and entities associated with foreign countries of concern,” according to the Florida Senate.

Law 290

Law Real Estate Real Property Contracts 290

Housing Wire

MARCH 22, 2024

We are seeing contracts fall through during the due-diligence period because of the sticker shock on insurance costs, so that is definitely a problem.” What we recommend is that before you put a property under contract, you consult and get a quote so that you know what your potential insurance costs will be.” It is very busy.

Insurance 363

Insurance Inventory Marketing Real Estate 363

Housing Wire

JANUARY 3, 2024

The vast majority of respondents reported that they have yet to receive any questions about the commission lawsuits and those who have, have only been asked by a handful of clients. Some agents reported not having made any changes to their business due to the lawsuits, while others have. Always will too,” one wrote.

Agents 332

Agents Realtors Clients Real Estate Agent 332

Housing Wire

FEBRUARY 20, 2024

A housing market marked by relatively high interest rates and tight inventory — and punctuated by the practice of home inspection waivers to sweeten offers — are taking a bite out of business for home inspectors, who play a key role in the sales process by ensuring that buyers are not being sold a lemon of a house.

Inspection 383

Inspection Real Estate Agent Real Estate Insurance 383

Housing Wire

MARCH 20, 2024

The opposite trajectories of their stock prices seem to reflect investor appetites for their different business models. NAR’s proposed settlement – which still needs court approval – includes several rule changes, including a new requirement that buyer agents to enter into a written buyer broker agreement with clients.

Investors 385

Investors Agents Real Estate Buyers 385

Housing Wire

NOVEMBER 29, 2023

Snatching up first-time homebuyers is akin to striking gold — since developing a relationship with them can mean a loyal client for life. Regular communication keeps you top-of-mind when clients are ready to make a move. Of course, you can’t do everything — but consistency is important. LCA’s standout feature?

Real Estate 362

Real Estate Buyers Tools Real Estate Agent 362

Housing Wire

OCTOBER 3, 2023

This is a dramatic and peculiar stance, given that same company a couple of years ago launched a $1 million annual advertising campaign touting a 1% listing fee, but only if the seller turned into a buyer for them. Sadly, the understanding of the difference between a client and a customer is pitifully poor in our industry.

Agents 368

Agents Buyers Training Law 368

Housing Wire

AUGUST 4, 2023

Yes, you should certainly be able to post an impressive listing and understand the ins and outs of closing, but helping buyers and sellers means cultivating a diverse set of skills to navigate a complex and ever-changing real estate market. Real estate professionals who listen carefully better understand their clients’ wants and needs.

Real Estate Agent 340

Real Estate Agent Real Estate Agents Clients 340

Housing Wire

MARCH 28, 2024

In fact, if you were to describe the home-buying experience solely upon the things we see in advertisements, the home-buying process would end with the sales contract, and all parties would merrily proceed directly to the handing over of the keys. However, the settlement process varies from client to client, location to location.

HOA 408

HOA Property Management Real Estate Agent Technology 408

Housing Wire

AUGUST 18, 2023

Not prequalifying is unprofessional and can waste your time and the sellers. Don’t lose the listing of a motivated, have-to-sell seller over price. Try saying the following when the seller requests a list price that is too high: “That’s interesting, ‘seller.’ Always prequalify, 100% of the time!

Sellers 350

Sellers Construction Real Estate Finance 350

Housing Wire

JANUARY 12, 2024

What’s the secret to nurturing leads and turning them into loyal clients? As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. It’s a high-functioning customer relationship management (CRM) tool with robust features, integrations and automation.

Real Estate 405

Real Estate Real Estate Agent Tools Agents 405

McKissock

MARCH 10, 2021

When a real estate client defects, it might not be something you are doing to drive away real estate clients. There could be any number of reasons why the client decides to look elsewhere. However, you must consider, at least a little, that something you did along the way caused the client to walk away.

Clients 94

Clients Real Estate Real Estate Agent Agents 94

Housing Wire

MARCH 14, 2024

Newcomb said that interest rates and higher prices, which have risen by more than $100,000 since March 2020, according to data from Altos Research , have caused her clients to be pickier when selecting a home. When rates and prices were lower, people were more willing to compromise,” Newcomb said.

Inventory 370

Inventory Buyers Agents Real Estate 370

Housing Wire

DECEMBER 6, 2023

Here, we summarize the real estate software programs that help you capture leads, organize data and connect with clients more effectively — in a year that promises to be anything but typical. This combination is highly effective for agents needing to keep track of the latest MLS listings and manage client relationships efficiently.

Real Estate 355

Real Estate Agents Real Estate Agent Tools 355