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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

Referral business is crucial to your bottom line as an agent. Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. The good news is that most clients are excited to share their positive experiences. Target your messaging to each audience.

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Washington state could provide guidance for others on buyer broker agreements

Housing Wire

1, 2024 , Washington state’s agency law requires agents to have a written agreement with buyers (as well as sellers) to spell out the exact scope of the services provided by the agent, as well as the compensation the client has agreed to pay them in return. As of Jan. It is kind of like dating,” Sax said. “So,

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Top Producer Review: Features, pricing & alternatives

Housing Wire

While the real estate industry is forever in flux, one constant is that it’s a relationship business. One of the biggest challenges for agents is finding new clients and staying top-of-mind until they are ready to buy or sell. Automated lead nurturing helps you consistently follow up with every client. Wondering how?

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How to become a luxury real estate agent

Housing Wire

If you’re known in your market as the expert who successfully sells properties between $1 to $3 million, how do you start getting clients looking for homes valued at $10 million+? Visit Coffee & Contracts 2. Go above and beyond to cater to the unique needs and desires of high-net-worth clients. Visit Agent Image 3.

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Brokerage executives double down on their lead generation strategies

Housing Wire

To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates. Meanwhile, a customer relationship management system, along with experts in marketing, sales and other areas, are designed to support these teams, he said. “If

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Loan officers are dramatically cutting their pay to win clients. It’s often illegal. 

Housing Wire

So he did what a lot of retail loan officers in the industry were doing — Mike would reclassify a self-generated lead as a corporate-generated lead, thus slashing his compensation from 125 basis points down to as low as 50 bps, giving him a low enough rate to win the client and eventually close the deal. The lower comp rate stung.

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14 indispensable AI tools for real estate agents

Housing Wire

While ChatGPT has become a go-to tool for many of us, predictive analytics tools offer a more efficient, data-driven approach to generating new client leads. Instead of just choosing a room type and furniture style, Reimaginehome lets you choose color themes, create landscape designs, and replace cloudy skies.