Housing Wire

NOVEMBER 3, 2023

When it comes to marketing your real estate business, video is king. Here are 13 video marketing best practices for your real estate business. Videos for your real estate business are no different. Add virtual walkthroughs Record and post virtual walkthroughs for potential buyers.

Real Estate 479

Real Estate Business Marketing Real Estate Agent 479

Housing Wire

FEBRUARY 8, 2024

If you want to add effective real estate farming tips, tools and tactics to your marketing arsenal, our guide will show you how it’s done. Real estate agents rarely use farming as their only marketing approach, but the ones who use it successfully credit real estate farming for the longevity of their business.

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Real Estate Tools Agents Real Estate Agent 310

Housing Wire

DECEMBER 12, 2023

While sellers of existing homes have struggled with rising rates and softening demand, homebuilders have not only survived, but thrived in this market thanks to the use of mortgage rate buydowns , a tool more widely used by builders since their business is selling homes and clearing inventory. months in January 2022 to 10.1

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Tools Inventory Sellers Buyers 370

Housing Wire

SEPTEMBER 8, 2022

When mortgage lenders are talking about compliance in loan origination or mortgage servicing, the worst case can be pretty bad, so we often see companies investing heavily in the best tools. How marketing automation saved Mike’s business. And should disaster strike, effective marketing might just save your business, too.

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Business Marketing Technology Tools 397

Housing Wire

MARCH 1, 2023

The move gives Stewart additional tools to drive insights into a customer’s financial profile across multiple channels. We view improving consumer financial equity, including homeownership, as a key part of the work that we do, across all of our business lines,” Fred Eppinger , Stewart CEO, said in a prepared statement.

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Business Insurance Tools Lending 315

Housing Wire

MAY 30, 2024

No one else compares when it comes to brand recognition and tools to market our clients’ homes. We look forward to helping them continue to expand and elevate their business as they open this new chapter in their storied history.” joined the business in 2009, bringing extensive experience in sales, marketing and strategic management.

Realty 383

Realty Brokerage Real Estate Clients 383

Housing Wire

JANUARY 19, 2022

Turnover is one of the most costly aspects of the property management business, with the average turnover costing more than two thousand dollars. It can even prevent you from selling your investment property because potential buyers don’t want to deal with the hassle of constantly finding new tenants. Marketing Your Listings.

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Property Management Tenants Tools Landlords 359

Housing Wire

FEBRUARY 26, 2024

The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success. Ahead, we list the best real estate marketing companies to help you grow your business.

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Real Estate Business Real Estate Agent Marketing 349

Housing Wire

SEPTEMBER 13, 2023

1 listing platform , Realtor.com has launched a sell-side agent tool kit. We’re on a mission to become the most valuable platform powering business growth for our agents and brokers,” Blake Elmquist, Realtor.com’s vice president of the seller category, wrote in an email. In its attempt to topple Zillow as the No.

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Agents Tools Sellers Buyers 332

Housing Wire

JUNE 19, 2023

The newest prop tech applications to moat the client relationship are home management tools. This has created a competitive market where buyers are struggling to find suitable properties, leading to increased competition and few bargains. While many real estate businesses already offer ancillary services (e.g.

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Real Estate Business Clients Client Relationships 271

Housing Wire

NOVEMBER 23, 2022

The seller, who struggled to find a buyer in a cooled down housing market, agreed to deposit a lump sum payment into an escrow account at closing – ultimately saving Davis $6,900 in monthly payments in the first two years. It gives the buyer and seller the feeling of beating the mutual enemy, ‘the market,’ and gaming the system.”.

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Buyers Marketing Sellers Loan Officers 463

Housing Wire

MAY 29, 2024

As the number one brokerage in Connecticut, we look forward to supporting James’ award-winning business and his clients for many years to come,” Mike Korchinski, branch vice president of Coldwell Banker Realty, said in a statement. Wood “Coldwell Banker Realty is proud to partner with James F.

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Realty Agents Luxury Properties Brokerage 332

Housing Wire

APRIL 17, 2024

Nov 28, 2023 By Amy Fridhi 29 cutting-edge real estate marketing ideas for 2024 Nov 16, 2023 By Megan DeMatteo 7 ways to expand your sphere of influence in real estate in 2024 Nov 11, 2023 By Kayla Lee 8 best website builders for real estate agents, brokers and brokerages Oct 15, 2023 By Megan DeMatteo Load More

Real Estate 368

Real Estate Marketing Real Estate Agent Tools 368

Housing Wire

JULY 17, 2023

This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before. The following list of ten ways to use VR in real estate could forever change the way you do business.

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Real Estate Technology Business Real Estate Agent 255

Housing Wire

FEBRUARY 28, 2024

If you’re struggling to market your business on social media, or worse, haven’t even started yet, you might be in for a rude awakening in 2024. It requires strategic planning, the right tools, and maybe most importantly, a mindset shift. Why do stories work so well for generating leads on social media?

Real Estate 397

Real Estate Marketing Tools Contracts 397

Housing Wire

NOVEMBER 16, 2023

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. Join their waiting list for access to a treasure trove of digital marketing tools and some sweet discounts.

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Real Estate Marketing Real Estate Agent Tools 363

Housing Wire

MAY 30, 2024

14, Bright MLS will eliminate its commission field, preventing listing agents from advertising any commissions they offer to buyer brokers. A written and signed buyer agreement will also be required to show properties listed on the MLS. “We All business practice changes tied to the settlement are poised to take effect on Aug.

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Agents Advertising Real Estate Agent Buyers 312

Housing Wire

MAY 7, 2024

The coming changes that Poleg referenced are the business practice changes outlined in the National Association of Realtors’ (NAR) commission lawsuit settlement agreement. Under the Private Label programs, teams and independent brokerages can join Real, use all of the firm’s tools and resources, and maintain their own brand identity.

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Agents Brokerage Training Business 420

Housing Wire

MAY 3, 2024

“In today’s dynamic market, success hinges on effectively conveying your value as an agent and the unique benefits of the tools you use,” Chad Jacobson, CEO at PrimeMLS, said in a statement.

Real Estate Agent 367

Real Estate Agent Real Estate Clients Agents 367

Housing Wire

APRIL 3, 2024

Analysts and industry experts attributed the differing stock performances to the business-model discrepancies between Zillow and Homes.com. Zillow is mostly known for its practice of selling buyer agent leads through its Premier Agent program, while Homes.com has touted its “your listing, your lead” model, which focuses on seller agents.

Real Estate 356

Real Estate Agents Buyers Business 356

Housing Wire

APRIL 15, 2024

With the real estate industry adjusting to the National Association of Realtors commission lawsuit settlement agreement , the importance of a tried and trusted MLS business partner is undeniable. HousingWire: REcolorado does not just serve Colorado real estate professionals you consider yourselves their business partner.

Real Estate 378

Real Estate Business Agents Tools 378

Housing Wire

APRIL 25, 2024

In 2024, agents have two choices; learn how to run your entire business from the apps on your phone or tablet, or find a new career. These tools can help you cut your speed to lead time in half, market your business, generate and nurture leads, and even leverage bleeding-edge AI tools to 10x your productivity.

Real Estate 338

Real Estate Agents Open Houses Tools 338

Housing Wire

JULY 9, 2021

So too does trust — usually manifested in the relationship between a buyer/seller and a real estate agent. In the recent “ Gathering of Eagles” conference , a particularly high-powered set of panelists all agreed that real estate is a “people business.” Technology plays a big role. Settling won’t do anymore.

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Real Estate Business Valuation Technology 442

Appraisal Today

MAY 17, 2024

What Tools Do You Use to Support Your Appraisal Adjustments? By McKissock As part of our monthly survey series, we asked our community of real estate appraisers, “What tool(s) do you use to support your appraisal adjustments?” Popular tools include Synapse by Spark, Solomon Adjustment Calculator, and Redstone by Bradford Technologies.

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Tools Appraisal Renovations Design 64

Housing Wire

MAY 13, 2024

By the end of the year, EasyKnock aims to integrate all of its products and services into a single platform, creating a one-stop shop for financial solutions that serves homeowners, buyers and sellers across the country. HomePace products address a critical and sizable market need, and will be a powerful tool in our arsenal.

Investing 329

Investing Tools Legal Law 329

Housing Wire

FEBRUARY 14, 2022

Some agents, like ones at RE/MAX , even pay the brokerage fees for office space and marketing tools. Living on commissions often means getting paid more for convincing a buyer to increase their acceptable price range or coaxing a seller to hold out for a more lucrative deal. million members are independent contractors.

Business 360

Business Brokerage Real Estate Agent Agents 360

Housing Wire

MARCH 22, 2024

By analyzing hundreds of relevant data points, including market trends, historical sales data, consumer behavior, credit card debt, and more, AI tools can forecast which properties are more likely to be listed for sale in the near future. Top tool: Market Leader Tools like Market Leader make driving sellers to home valuation pages easy.

Real Estate 364

Real Estate Sellers Real Estate Agent Tools 364

Housing Wire

NOVEMBER 28, 2023

With access to cutting-edge tools like Performance Tracker, Compass AI , and the innovative Compass Collections, we are poised to enhance our client experience and deliver unparalleled service through the industry’s leading technology platform.” The team specializes in buyer and seller representation as well as new construction.

Real Estate Agent 399

Real Estate Agent Real Estate Realty Technology 399

Housing Wire

APRIL 22, 2024

Lickstein helped craft an AI-powered tool designed to educate brokers and is currently developing a compliance framework. Eventually, this person ended up working for his company and was the first to ask about ChatGPT’s use in the business. Externally, I’ll be giving state-of-the-art tools to my best agents and teams.”

Real Estate 348

Real Estate Tools Brokerage Technology 348

Housing Wire

APRIL 24, 2024

While the real estate industry is forever in flux, one constant is that it’s a relationship business. In this article, we’ll review Top Producer’s comprehensive suite of solutions and the benefits of each tool in the Top Producer arsenal. Vetted by HousingWire | Our editors independently review the products we recommend.

Real Estate 335

Real Estate Clients Tools Contracts 335

Housing Wire

DECEMBER 6, 2023

With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties. As we edge towards 2024, the real estate landscape buzzes with both opportunities and uncertainties. Inconsistent customer service.

Real Estate 355

Real Estate Agents Real Estate Agent Tools 355

Lamacchia Realty

FEBRUARY 15, 2024

After spending nearly a year as a REALTOR® with Lamacchia Realty, Joseph Ribeiro has made the exciting jump to the Business Development team. During his time as a REALTOR®, Joseph expertly served buyers and sellers throughout Massachusetts and Rhode Island since 2017. "We We are so excited to add Joey to our team.

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Development Business Realty Realtors 72

Housing Wire

JANUARY 12, 2024

It’s a high-functioning customer relationship management (CRM) tool with robust features, integrations and automation. As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. What’s the secret to nurturing leads and turning them into loyal clients?

Real Estate 405

Real Estate Real Estate Agent Tools Agents 405

Housing Wire

MAY 30, 2024

BR: This really came out of decades of being in the mortgage business. When I originated loans, there were a certain number of people that just didn’t need an agent — because the buyers and sellers knew each other in some fashion. Most loan originators who do a decent amount of business, they happen to help people doing this.

Real Estate Agent 347

Real Estate Agent Real Estate Sellers Agents 347

Housing Wire

SEPTEMBER 6, 2023

Generative artificial intellegence, such as ChatGPT, is changing everything—a statement that comes as little surprise to anyone these days, and least of all to the many real estate agents whose markets are being saturated by artificial intelligence (AI)-empowered buyers. Keep Up AI is making buyers smarter.

Real Estate Agent 338

Real Estate Agent Real Estate Agents Marketing 338

Housing Wire

JANUARY 31, 2024

Wright said that the industry has been “vilified by certain plaintiffs’ lawyers, sensationalized by a few reporters and misrepresented by people who know little about this business.” Michael Ketchmark, the attorney who won the Sitzer/Burnett case, argues that the workload of the buyer’s agent has decreased with the advent of the internet.

Real Estate Agent 410

Real Estate Agent Real Estate Realtors Agents 410

Housing Wire

MARCH 22, 2024

Part of our value as professional real estate agents is helping guide buyers through the process, using our expertise and first-hand experience. We’ve compiled this house-hunting checklist you can review with your buyer clients to help them better understand the home-buying process. I used to play a fun game with my buyer clients.

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Real Estate Agent Real Estate Clients Agents 379