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Texas-based independent brokerage joins The Real Brokerage

Housing Wire

The Real Brokerage welcomes Texas -based independent brokerage The Property Shop , led by Season Ware, the company announced on Friday. The Property Shop joined Real under its Private Label program, which allows independent brokerages to maintain their own brand while reaping the benefits associated with being a part of Real.

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Agents might be more tempted to switch brokerages in 2024

Housing Wire

Real estate agents appear to be more open to changing brokerages in 2024 compared to last year, according to a recent Coldwell Banker survey. Agents cited several reasons that could compel them to switch brokerages. The survey also examined agents’ priorities when choosing a brokerage to affiliate with.

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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The Umpa suit is the only commission lawsuit in which Real has been named as a defendant. The brokerage will pay $9.25 The Real Brokerage closed $14.4

Brokerage 382
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10 ways to use virtual reality technology in your real estate business

Housing Wire

The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality (VR). While VR has transformed various industries, it is in real estate where its impact truly shines.

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Real estate brokers focus on value amid commission lawsuit unease

Housing Wire

Regardless of the outcome, real estate brokers are doing all they can to prepare their brokerages and their agents for more transparency, education on the value real estate agents bring to the transaction, and more, according to the 2023 Q4 BrokerPulse survey , a forward-looking housing market sentiment survey by HousingWire.

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The anatomy of a successful real estate recruitment funnel

Housing Wire

Recruitment is a crucial determinant of growth and success for real estate brokerages. Like your customer, the recruitment process can be visualized as a sales funnel, where potential recruits enter at the top, and the best-suited agents emerge at the bottom as ideal members of your team or brokerage.

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Delta Media launches customizable, AI-powered marketing platform for brokerages

Housing Wire

Delta Media Group , a technology provider for real estate brokerages , launched a new CRM-based, all-in-one digital marketing platform called DeltaNET 7, the company announced on Tuesday. It has already begun rolling it out to brokerages. Delta Pitch also creates a new lead generation opportunity for brokerages.

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