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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The brokerage will pay $9.25 The Real Brokerage closed $14.4 The Umpa suit is the only commission lawsuit in which Real has been named as a defendant.

Brokerage 378
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Agents might be more tempted to switch brokerages in 2024

Housing Wire

Real estate agents appear to be more open to changing brokerages in 2024 compared to last year, according to a recent Coldwell Banker survey. Agents cited several reasons that could compel them to switch brokerages. The survey also examined agents’ priorities when choosing a brokerage to affiliate with.

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The Real Brokerage looks to build on 2023’s explosive growth

Housing Wire

With its supercharged growth over the past two years, it is no surprise that The Real Brokerage topped the 2024 RealTrends 500 Top Movers list for both transaction side count and sales volume. But for Real, which runs a virtual brokerage model with revenue sharing for its agents, the goal is to get better, not necessarily bigger.

Brokerage 458
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47-year-old Florida indie brokerage joins RE/MAX

Housing Wire

The allure of the name recognition of large national brands is causing many independent brokerages to affiliate as mortgage rates rise and housing inventory remains low. The brokerage, which was founded in 1976 by Gene Boone, will now be known as RE/MAX Foxfire.

Brokerage 394
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Delta Media launches customizable, AI-powered marketing platform for brokerages

Housing Wire

Delta Media Group , a technology provider for real estate brokerages , launched a new CRM-based, all-in-one digital marketing platform called DeltaNET 7, the company announced on Tuesday. It has already begun rolling it out to brokerages. Delta Pitch also creates a new lead generation opportunity for brokerages.

Brokerage 384
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Homelendia Mortgage launches mortgage brokerage franchises

Housing Wire

Homelendia Mortgage LLC, a Florida-based mortgage brokerage franchisor, launched its mortgage brokerage franchises this week, offering individual unit and regional opportunities to qualified individuals, teams, brokerages and loan originators. That changes now,” Homelendia CEO Frank Chimento said in a press release.

Brokerage 361
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The Real Brokerage CTO shares all things AI and practical uses

Housing Wire

In today’s RealTrending Pritesh Damani , CTO for The Real Brokerage , shares how his team developed Leo, an AI assistant for teams and brokers. More than that, he discusses potential uses for brokerage leaders in streamlining business and recruiting. Here is a small preview of today’s interview with Pritesh.

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