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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. Djon spoke on Sunday during a session on lead generation at The Gathering, HousingWire ’s real estate and mortgage conference, held in Scottsdale, Arizona.

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Opinion: Real estate brokerage consolidation opportunities abound

Housing Wire

Existing home sales are down, mortgage interest rates are up, and the economic uncertainty is palpable. Real estate brokerage is definitely not for the faint of heart. By the numbers Consider this: It’s estimated that there are currently about 125,000 brokerage firms in the United States. With the Realtor count close to 1.6

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Cracking the code on marketing to the Realtor channel

Housing Wire

As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. HousingWire: What’s happening right now in the Realtor world that lenders should know more about? This has created an environment of scarcity.

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MC Mortgage Group joins UMortgage platform

Housing Wire

UMortgage , a growing nationwide mortgage platform, announced last week the addition of MC Mortgage Group to its network. MC Mortgage Group, a mortgage brokerage based in Wilmington, North Carolina, serves homebuyers across North and South Carolina.

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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

Mortgage pros have closely monitored the commission lawsuit developments since a Kansas City, Missouri jury determined that NAR, HomeServices of America , and Keller Williams conspired to inflate or maintain high commission rates through NAR’s so-called Participation Rule. Assisting homebuyers and their agents adds more to an LO’s plate.

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Chuck E. Cheese, MLS listing books and the correct pronunciation of ‘Realtor’ were on the table during HousingWire’s commission lawsuit debate

Housing Wire

“I was sitting on my couch and I saw Michael on CNBC calling us a cartel, saying that we take money that doesn’t belong to us, and I was infuriated at that rhetoric and I was infuriated at what that infers about Realtors,” Lamacchia said. “It It dehumanizes Realtors and turns us into money-making machines.”

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VA issues temporary fix to allow buyer-paid broker fees

Housing Wire

The change, a result of the National Association of Realtors’ (NAR) commission lawsuit settlement agreement , was anticipated late last month and commented on by Michelle Corridon, the deputy policy director at the VA. She said that a circular would be issued while the agency is engaging in a formal rulemaking process.

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