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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

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9 tips for high-converting real estate landing pages

Housing Wire

Most importantly, your website should be designed with prospective clients in mind, giving them the exact information they need and steps to get in touch. Remember — your prospective clients are glancing through dozens of agents’ websites. Then acknowledge their pain points by showing exactly how you can help them.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

My name is (your name), and I’m a licensed real estate professional with (your brokerage). With Wise Pelican, you can try both — it’s a fantastic resource for beautifully designed postcards and letters. For letters, use the template below: Dear (first name), I’m (your name), a real estate professional with (brokerage).

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Real estate agents, here’s how to provide exceptional real estate service at scale

Housing Wire

One of the passions that has spanned my career in its entirety is creating exceptional experiences — for agents and their clients, our brokerage staff and anyone who interacts with our brand. It not only makes The Agency a better place to work by amplifying our unique culture, but it also brings that magic into client interactions.

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The best real estate podcasts for agents and brokers in 2024

Housing Wire

Summary The Millionaire Real Estate Agent Drive with NAR Real Estate Rockstars Podcast The Tom Ferry Podcast Experience Real Trending by HousingWire Elite Agent Secrets The Listings Lab Podcast with Jess Lenouvel Real Estate Training and Coaching School 5AM Call Keeping it Real The full picture 1. Apple Podcasts Spotify 5.

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How one real estate company is navigating the industry’s shift to B2B transactions

Housing Wire

Lenders and search companies alike need to look for trusted agent partners to provide the client with the experience they deserve. All our agents have an incredible amount of accountability to each of our partners to make sure all clients have a world-class real estate experience.”. Technology plays a vital role in this.

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10 ways to use virtual reality technology in your real estate business

Housing Wire

Real estate agents can utilize VR to create interactive and engaging platforms that allow buyers to navigate properties virtually, gaining a comprehensive understanding of their layout, design and spatial qualities. Interactive virtual tours In contrast, interactive virtual tours offer a highly engaging and immersive experience for clients.