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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 339
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Motto sues UMortgage for ‘tortious interference’ in franchise contract

Housing Wire

Denver-based brokerage franchise Motto Mortgage , owned by RE/MAX , has accused broker shop UMortgage of “tortious interference” in its contract with a former franchisee called TRB Solutions, whose controlling member was Breon Price, the top-producing loan officer. According to a lawsuit filed in March in a U.S

Contracts 357
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Q1 2024 BrokerPulse: Leaders predict flat home prices, lower interest rates

Housing Wire

Treble damages could result in the NAR and brokerages paying roughly $5.36 Brokers turn to robust agent training According to our survey, brokerage leaders aren’t sitting around waiting for change to occur. It also opens the door to additional potential copycat lawsuits being filed in other states.

Brokerage 376
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Recruiters turn to AI in their quest to lure top agents

Housing Wire

Agents are the lifeblood of real estate brokerages. Recruiting and retaining high-performing agents remains a critical challenge for brokerages, especially in the environment created by the National Association of Realtors ’ recent $418 million settlement in a litany of agent commission lawsuits.

Agents 302
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Commission lawsuit: HomeServices files motion for judgment as a matter of law

Housing Wire

In the motion, HomeServices claimed that no evidence has been presented to show they conspired with the National Association of Realtors (NAR) and other brokerages on rules for commissions. The day started with video depositions of four real estate brokerage executives.

Law 408
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John Davis files racketeering suit against Gary Keller

Housing Wire

According to the filing, after the franchisees signed a contract, the defendants then required franchisees to adopt KWRI’s present market cap, which is the fee agents pay their market centers.

Contracts 400
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Opinion: Prepare for a future without guaranteed shared compensation

Housing Wire

Most brokerage leaders know about the multiple challenges facing the real estate industry, not the least of which are the major class-action lawsuits. Those details are clearly established in the listing agreement between your brokerage and the seller. Read your brokerage ‘s listing agreement. Imagine that.

Agents 377